How to Increase Traffic and Generate Income With a Good Resource Box

If you read a lot of articles, you’ve probably noticed a box that includes a number of links at the end of each article. This is called the author’s biography, bio, or resource box. The links located in the resource box are the author’s payment for writing the article.

Different authors put different types of information in their resource boxes, depending on their goals. Some writers add their biographical information into this section. These authors are trying to build up their reputation in a particular field.

Many authors write articles to increase traffic to their website. In this case, they will add a link to their website’s sign-in (squeeze) page.

Others write articles to generate income. These writers add links to their own products or to affiliate products that they are recommending.

Some submission sites will allow an author to include up to three links in a resource box, and others will allow just one or two. Take full advantage of the resource box and place the maximum number of links that the site will allow.

With my articles, I always place the first link to my sign-in page. To be successful in the Internet marketing business, you need a large list of subscribers. By adding a link to my sign-in page in each of my articles, I am always increasing the size of my list. As the size of my list increases, so does my income.

My second link will usually be for one of my own products. To be successful in this business, you need your own product. You will make much more money selling your own product than selling someone else’s. If you don’t have your own product yet, you should definitely work toward that goal. All of the really successful Internet marketing people have their own products.

My third link will point toward another one of my products or an affiliate product that is related to the content of the article. If you can recommend a product that is related to your article, you will usually see a larger number of clicks from that link.

I never use html in my resource boxes, even if a site states that you can. The reason for this is simple. Some of the ezines that run your article from an RSS feed will publish in plain text only. In these cases, the hard work that you put into your resource box will look like a jumbled mess. For that reason, I use plain text in all of my resource boxes.

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Increasing Url clicks With Your Articles

If the main goal of your article is to generate traffic to your site, don’t think of it as an article, think of it as a sales piece. Before writing the article, list your goals. Do you merely want to provide information and let people know you are knowledgeable in the field? Do you want to generate web traffic and entice readers to click on your links? It is imperative that you develop a goal for each article you write.

If your goal is to entice the viewer to click on your links, make sure you give them enough information in the article to pique their curiosity. Offer them more detailed information in your resource box by clicking the link.

Before writing your article, make a list of the main features of the item or service you are promoting. If you are writing about autoresponders, list the features of autoresponders. For each of these features, write how it would benefit the user. This is called a benefit. For example:
Feature - It can send out thousands of sales presentations simultaneously.
Benefit – You can earn thousands of dollars at the push of a button.

Paint a picture with your benefits. Make an emotional appeal so the viewers can actually see themselves. In the example above you can change the benefit to:
Let your autoresponder go to work earning you thousands of dollars while you take the day off and go to the beach.

Choose two or three of your strongest benefits and write them into your article. Start with the items that would be most attractive to your reader. It is not necessary to go into great detail; you will do that after they click on your link.

Lastly, it is absolutely imperative that you give your article a compelling title. Write an attention grabbing title that compels the viewer to read further. People tend to skim over the available titles when they are looking for information. Your article has to jump out at them. Your title is your advertising; it is the most important part of your article. If you write a great article and give it a boring title, no one will read it and all of your hard work will have been for nothing.

Using the techniques above, you can substantially increase the number of URL clicks your articles attain. I’m sorry, but I’ve got to go now. You see the tide is coming in and the waves are approaching my beach chair. Anyway, I can use another drink. I’ll meet you on the beach!

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Persuasive Words – Powerful Sales Tool

When you browse among a number of sale items, most people will choose the product that makes them feel the best. The key word is FEEL. Whether you realize it or not, making a purchase is an emotional activity. The way you feel is an emotional response. A few examples of the emotional responses are: happy, sad, cozy, secure, etc.
You bought that super-sized TV because it makes you happy. Sitting on that sofa is so comfortable and cozy. The car you are considering will impress the neighbors. People buy things to satisfy their emotional needs.

Some words or phrases cater to these emotional needs more than others. Use these emotional trigger words in your titles, ads, emails, and sales pages to encourage people to buy. As proof, from which ad below would you prefer to purchase:

Ad 1) Sale, sale, sale! Free bonus – today only! New Item-XYZ Bird Feeder! Limited supply-Order today and get FREE Birdseed! Easy Low Payment, Free shipping, Fast delivery! Your complete Satisfaction Guaranteed or your money back – no questions asked!

Ad 2) Bird Feeder and birdseed – no charge to ship.

Both of these ads are selling the same thing. But, if you were like most people, you would prefer to buy from ad number 1. In that ad, all of the key words in the list below are used. Try using some of these words in your ads, sales pages, and emails and watch your sales increase!

1. Use the word "free" in your ad. Everybody likes a free incentive to do business with you. Offer free ebooks, downloads, reports, etc.

2. Use the word "guaranteed". It is reassuring to know that they are not risking their money buying a product that they won't like. They like to have some recourse if they are not happy.

3. Use the word "new" in your ad. People want new products or services that will improve their life.

4. Use the word "limited" in your ad. People want to have items that are exclusive. Rare products have a higher perceived value.

Please excuse me now; I have to finish up here. You see, I saw this ad for one of those new XYZ Birdfeeders that I’ve just GOT to have…

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Use a Simple Tracking Technique to Increase Profits

One of the most important activities required if you are marketing articles is tracking your results. It is extremely important to know which of your efforts are paying off and which ones are wasting your time and or money.

It is important to know which article submission sites are working for you. If you are not getting any results from a particular site, stop wasting your time and submit to someone else. Maybe the clientele from that site is not interested in your particular niche. If you are diligent in tracking your results, you will know this right away and can stop wasting time with them.

It is particularly important to know which of your ads are working. This is even more critical if you are using paid ads. If the profit an ad generates is less than the cost of the ad, you need to advertise elsewhere. This type of information is readily available if you are tracking your results. Too many people write up several ads and send them out along with a check week after week. Because they are happy with the total results, they never bother to check which individual ones are working. With diligent tracking, you can see if a particular ad is profitable.

Good tracking will also allow you to test how an ad performs. Keep good records on the results from each ad. Change just one thing on your worst performing ad and watch the results. Continue doing this with each ad and you will improve your profits by significant amounts.

I get a lot of questions on how to track an ad (or article). It is actually quite simple. At the end of your URL, enter a question mark and the name of the test, ad, or Ezine that you are tracking (for example-blahblahblah.com?ad1). Each time your website gets a hit from that source, your counter will log that information. By comparing hits from competing ads, or articles, you can determine which are the most successful. Before you commit to any substantial tracking campaign using this method, do a simple test to ensure that your website works properly with the question mark test. Some servers do not recognize it and will return a “site not found” notice. If this is the case, you cannot use this simple tracking method.

Of course, you also have to have a good counter for this to work. You can find many free counters on the Internet by doing a search.

When tracking your paid ads, eliminate the less profitable ones. Then, commit more money (for bigger ads) in those publications that are profitable. If you do not want to use larger ads, seek out other publications to replace those less profitable ads.

The same is true if you are using free ads. Replace non-performing ads with free ads in other publications. By doing this, you will continually upgrade your ad performance, and ultimately, your profitability.

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Achieving Success With Your Internet Business

In most businesses, the top performing twenty percent of individuals make a ton of money. And likewise, the lowest performing twenty percent languish making little or nothing. The remainder of us fall somewhere in the middle and do okay.

If you are not in the top twenty percent, you should try to imitate the efforts of the top performers in your business. Make every effort to do what they do. Follow in their footsteps to reach higher levels of production. By doing this, your income could improve dramatically.

Some of the characteristics of successful people in the Internet business are:

1) They develop and sell their own products. Having your own product is the biggest factor in achieving success. You must have your own products in order to excel. In addition, they allow others to sell their products for them on an affiliate basis.

2) They work (or did work) long hard hours to get their websites and income to the current levels.

3) They keep meticulous records. They track all results and do more of the stuff that is working and eliminate the stuff that isn’t. It’s important to know what you are doing right.

4) They are not afraid to spend money and reinvest a portion of their profits back into their business. They have no problem buying advertising, domain names, good hosting, software, and information. You’ve got to spend money in order to make it.

5) They pay talented people to take care of the details on their numerous websites. They pay others to take care of the more mundane day-to-day issues. This frees up their time to work on items that they believe to be more important, like developing new products.

Follow the five steps above and you too you can be successful. Of course there is no guarantee that you will reach the status the top twenty percent. But you might be able to see an increase of thirty or forty percent from your current income levels. By working hard, you have taken the first step toward achieving success. Most successful people have worked very hard to earn what they have. Copy the efforts of those successful individuals and someday, people new to the business may try to imitate you.

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Outsmarting Google Part 1 of 3

As you excitedly added your first Google Adsense code to your website, how many of you thought, “How can I beat the system?” A fair number I bet. But the fact of the matter is, you can’t.

With Google’s massive computing power and the best minds in the business, it is practically impossible to beat Google in the long term. Sure, there are those who call their cousin Jill and ask her to click on an ad or two. And some people will try to cheat the system and click on a few ads from their computer at work. This may work over the short term, but Google will discover it and disable your account long before you make any serious money.

If Google detects unusual Adsense clicking activity regarding your account, they will not normally disable your account immediately (although they can). In most cases, your account will initially be flagged. If your account is flagged, it means that Google will keep a close eye on things. Sometimes, they send you a warning letter, informing you that they are looking into suspicious activity. On other occasions, you get nothing. If the suspicious activity continues, your account will be terminated and banned from using the Adsense program in the future.

Google uses a number of techniques to determine suspicious activity and invalid clicks. Following, is a list of just some of those methods:

1) Your computer’s IP address is similar to the street address where you live. It uniquely identifies a computer or other network device that is connected to the Internet. When you sign up for your Adsense account, Google logs the IP address of your computer. During the course of business, Google collects the IP address from each ad as it is clicked on your site. If the IP address matches the one from your initial Adsense sign-up, your account is flagged.

2) I can hear many of you thinking now, “Ah-ha! If I disconnect my computer from the Internet and re-connect it, I’ll get a new IP address.” Forget it, it won’t work. Google places cookies on your computer. These cookies can be traced to determine whether ad clicks originated from the same computer as your initial sign-up.

3) Google has done extensive research regarding the average number of ads clicked versus the total number of visitors on a site. This is called the Click Through Rate. If 100 people visit your site and six of them click on Adsense ads, your Click Through Rate is 6%. The normal click through rate varies between .5% and 10%. If your Click Through rate exceeds 10%, or whatever percentage Google is using today, they will flag your account.

This information was obtained at http://smilemaker.uk.to/google-adsense/adsense-essentials/page2.html . This is an excellent site for facts relating to Google’s Adsense program.

The Google Adsense program is a good advertising medium that can very nicely increase the income your site generates. It is in your best interests to play by the rules. The few extra dollars that you might make by cheating the system is not worth the legitimate income that you stand to lose over the long term. Please keep in mind that the information above is subject to change at any time by Google.

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Use Power Words to Maximize Profits

Whether you realize it or not, making a purchase is an emotional activity. When you browse among a number of sale items, most people will choose the product that makes them feel the best. The key word is FEEL. The way you feel is an emotion. A few examples of emotional responses are: happy, sad, cozy, secure, etc.
An item for the home might be purchased because it matches the surroundings perfectly and brightens the room (it makes you feel cheerful). Sitting on that sofa is so comfortable and cozy (secure). The car you are considering will impress the neighbors (proud). People buy things to satisfy their emotional needs.

Some words or phrases cater to these emotional needs more than others. Use these emotional trigger words in your titles, ads, emails, and sales pages to encourage people to buy. As proof, from which ad below would you prefer to purchase:

Ad 1) Sale, sale, sale! Free bonus – today only! Get a brand new XYZ Fishing Rod. Buy today and get our exclusive important fishing guide – Who’s catching What and Where. This handy guide is included Absolutely FREE! Easy Low Payment, Free shipping, Fast delivery! Your complete Satisfaction Guaranteed or your money back – no questions asked!

Ad 2) XYZ Fishing rod with fishing pamphlet – no charge to ship.

Both of these ads are selling the same thing. But, if you were like most people, you would prefer to buy from ad number 1. In that ad, all of the key words in the list below are used. Try using some of these words in your ads, sales pages, and emails and watch your sales increase!

1. Use the word "important" in your ad. People want important information that could change their life.

2. Use the word "guaranteed". It is reassuring to know that they are not risking their money buying a product that they won't like. They like to have some recourse if they are not happy.

3. Use the word "fast". People like immediate gratification and want fast results, fast delivery, fast ordering, etc. We value our time more than our money.

4. Use the word "easy" in your ad. We like things that are not difficult. People like easy methods, easy instructions, easy to use, easy payments, etc.

5. Use the word "free" in your ad. Everybody likes a free incentive to do business with you. Offer free ebooks, downloads, reports, etc.

Please excuse me now; I have to finish up here. You see, I saw an ad for one of those new XYZ Fishing Rods that I’ve just GOT to order…

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Double Your Ebook Earnings

You’ve written your Ebook but what do you do next? This question haunts many an Ebook writer. But, it is not as overwhelming as you may think. Double or even triple your Ebook earnings by following the steps below.

First of all, you need an attractive, eye-catching title. If there is one factor that can make or break your Ebook, it is the title. A fantastic Ebook, filled with great, new information will not get any readers if it has a dull uninteresting title. You need an intriguing title to generate interest in your Ebook. To find this type of information, you’ve got to do some keyword research. Enter words related to your Ebook and determine how many people have searched on these terms over the last month. There are still several websites that provide this information for free. You can find them by doing a search for “keyword tool” or “free keyword tool”.

You can also find successful titles from article content sites. By doing a search for “submit articles”, you will find many pages of them. Research related articles from the larger websites. Use their search box and type in the keyword related to your Ebook. They will usually show you three lists: most recent articles, most viewed articles, and most published articles. Nearly all ezines provide these types of lists. Look at articles from the most viewed and most published lists. These are the most successful articles in that niche. Of course, you cannot copy a title directly from someone else’s work. That would be plagiarism, which is against the law.

Now that you’ve got the title that will draw them in by the millions, you’ve got to make sure you have a sales page that sells. Don’t try to be fancy and use non-traditional fonts. Use Times New Roman, Arial, or Verdana. Some browsers cannot display some of the more exotic fonts so stick to one of these. Also, use a minimum of colors. The occasional red headline is fine, but, stick to traditional black for the most part. Never include any ads on your sales page. You do not want to distract your viewers from making a purchase.

The final step you need to consider as you release your Ebook is advertising. People must be able to find your Ebook in order to buy it. If this is your first Ebook, start out with advertising that you can do for free. Write and submit at least one article each day. Make sure you design an attractive, compelling resource box to entice viewers to click on your Ebook links. In addition, use free ezine ads. Many ezines will allow you to place a free ad if you become a subscriber. If you are going to join a large number of ezines, or sign up with an ad submission company, use an alternative email address, not your primary one. Create a number of blogs and post new articles daily. At the bottom of each entry you make, provide a link to your new Ebook.

These are just some of the steps required for a successful Ebook launch. But, if you’ve done everything right, you could be on the road to riches beyond your wildest dreams.

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Getting an Advantage for Your Articles

Most ezine submission sites provide a clearly defined section to insert the author’s resource information. When I first began writing, it disturbed me when a site did not provide space for my resource information. At first, I submitted my articles to them without any resource information. As I looked at articles from other author’s within these sites, it was obvious that most other authors submitted articles without their resource information.

At first, I considered dropping them from the list of sites that I submitted to. After all, the resource box is my only opportunity to be compensated for the work I did in writing the article.

Then, I had an idea, why not try to submit to these sites by adding my resource information at the bottom of my article. Would they accept this format?

I tried it with several articles and, sure enough, my articles were accepted and published just as I had submitted them. For several months I continued to make regular submissions to these sites with good success.

Then I had another idea. My resource box is almost always designed just like a paid ad. Bold attention grabbing headline, link, etc. What if I designed my resource information to look like part of the article? I would be giving up the attention grabbing feature, but, if someone was interested enough to read down to the bottom, they would probably see my resource information too.

I tried it and carefully tracked my results. Sure enough, these articles were drawing more clicks than articles with traditional resource boxes.

Now, instead of being disturbed when I find an ezine that doesn’t provide a resource box, I’m quite happy about it. In fact, I actively seek out those sites.

So, the next time you come across a site with no resource box, make sure that you submit your resource information at the bottom of your piece. In fact, consider designing a special resource box that appears to be part of the article.

The following paragraph and resource information serves as an example. You can see that my resource information is neither bold, nor attention grabbing. However, it provides a smooth, seamless transition from my article into my promotions.

I normally compose articles about how to make money by writing. One of my recurring themes states that, in order to make serious money on the Internet, you have to have your own product.

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Develop Your Own Product for Real Success

It is fairly well documented. In order to achieve real financial success on the Internet, you need to have your own product. If you research any of the Internet Gurus, you’ll see that almost all of them sell a number of their own products. Sure, they also participate in affiliate sales, but their big money comes from products that they have created.

If you would like to step up your financial game, you too, need to develop your own product. It may take you a while, but after you complete your first project, those that follow will be much easier. And, the more products you develop, the more successful you will be.

Information products such as Ebooks sell quite well on the Internet. Most of the Internet Gurus offer quite a few of them.

“How to” Ebooks are probably the most common. An Ebook can be created for almost any subject. If you do a search, you will see page after page of Ebooks on every imaginable topic.

Some of them are offered for free. Some of the Free Ebooks are designed as a viral sales item. That is, they are offered with re-distribution rights. That means that you can give this item away to others. Most of the viral Ebooks contain links to commercial products that the developer is associated with. Each time someone buys a product using a link from the viral Ebook, the author makes money. As the Ebook is distributed and re-distributed, the advertising reaches a wider and wider audience. Although the author makes no money from the Ebook up front, ultimately, it can be quite profitable.

The traditional Ebook does not contain many ads. It is copyrighted and cannot be resold by the buyer. The author makes money as each unit is sold.

For your first Ebook, you are probably best served by writing about something you are familiar with. This makes the job much easier for you. For subsequent Ebooks, you should research popular topics that are in demand, and then write an Ebook to satisfy that demand. By doing this, you will maximize the amount of money that you make on your Ebook.

Of course, you also need to advertise your Ebook. The best written Ebook will not sell unless you let people know about it. If this is your first project, I recommend that you start out by taking advantage of free advertising methods. These include articles, free ezine ads, blogs, and forums.

Good luck in developing your own product. May your first Ebook bring you millions!

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Power Words that Increase Sales

Making a purchase is an emotional activity. When browsing among a number of sale items, most people will most often choose the product that makes them feel the best. How you feel about something is an emotional response. Some words or phrases cater to these emotional needs more than others. Sitting on that sofa is so comfortable and cozy. The car you are considering will impress the neighbors. That item for the home looks just perfect with your surroundings. People buy things to satisfy their emotional needs and make them feel good.

By using emotional power words in your titles, ads, emails, and sales pages you will entice more people to buy your product. As proof of this, from which ad below would you prefer to make a purchase?

Ad 1) Sale, sale, sale! Free bonus – today only! Buy 1 tube of XYZ Skin Cream, get 1 FREE! Rub it in and you can feel it releasing all the tension in your body. Makes you feel so relaxed, you’ll think you just had a massage! Fast delivery, Free shipping! Your complete Satisfaction Guaranteed or your money back – no questions asked!

Ad 2) Two tubes XYZ Skin Cream – no charge to ship.

Both of these ads are selling the same thing. But, if you are like most people, you would prefer to buy from ad number 1. In that ad, all of the key words from the list below are used. Try using some of these words in your ads, sales pages, and emails and watch your sales increase!

1. Use the word "fast". People like immediate gratification and want fast results, fast delivery, fast ordering, etc. We value our time more than our money.

2. Use the word "discount/sale " in your ad. People like bargains and are more inclined to buy something on sale. Using a time limit on your sale (today only) makes people more inclined to buy it now.

3. Use the word "you/your" in your ad. Design your ad in a normal conversational tone. People will subconsciously believe that you are talking directly to them. It makes them feel important and more inclined to buy.

Please excuse me now; I have to finish up here. You see, I saw an ad for this new XYZ Skin Cream that I’ve just GOT to order…

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How Successful Entrepreneurs Excel

In any business, there are a few individuals that excel to super star levels and make millions upon millions of dollars. And likewise, there are some who struggle for years and make little if any money at all. The rest of us are somewhere in the middle ground between the two.

Regardless of what business you are in, you should try to emulate the super stars. Try to do what they do. I’m not saying that you will immediately vault up to super star status, but your results will almost certainly improve.

Some of the characteristics of the Internet super stars are as follows:

* They diversify their business and participate in more than one niche. If an opportunity presents itself, they can swiftly change gears and exploit an additional area.

* They pay talented people to take care of the details on their numerous websites. They pay others to take care of the more mundane day-to-day issues. This frees up their time to work on items that they believe to be more important, like developing new products.

* They develop and sell their own products. When appropriate, they allow others to sell them on an affiliate basis. It is generally agreed that the number one method to be successful is to develop your own product. You must have your own products in order to excel.

* They keep abreast of current trends and reinvest in their business. They buy information to assist them in developing new profitable techniques.

In many cases, the difference between a successful business and a floundering one is a matter of small details. Diversify and participate in several different niches. By concentrating all of your efforts in a single area, you live or die with the popularity of that sector. If public interest in your niche weakens, or never existed, success will elude you. By diversifying your business among several different sectors, your chances of achieving success are considerably better.

Work hard and imitate those who are successful. By doing that, you too have an opportunity to grow your Internet business to levels you never dreamed possible. Keep in mind that those who have achieved ultra successful status have done so by working many long, hard hours. It was not handed to them on a silver platter. Most have worked very hard and earned every penny they have. So imitate those ultra successful individuals and someday, people new to the business may try to emulate you.

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Easy Steps to Attract Viewers for Your Articles

Attracting viewers is the reason that most of us write articles. The most important component of your article is the title. It is the one factor that determines how many readers will see your work. If you write a great article and add an uninteresting title, you will generate very few readers.

In order to generate page views, you must first write a quality article that people are interested in reading. The subject of your work is also of great importance. If you write an article on the geological make-up of the Peruvian mountains, I can almost guarantee that few people will read it. There are not that many readers who are interested in the subject. It is important to write articles on subjects that have an audience.

The number one factor in reaching viewers is your title. It is the advertisement for your article. Most people will just skim through the various titles until they find something of interest. It is your job, to design title that satisfies their interest.

Your title can make or break an article. It is the packaging that entices your readers to buy your product. Brick and mortar companies use colorful packaging to entice customers. In the article-marketing world, we do not have that luxury. We must attract readers with the title alone. Your title must interest readers and draw them in. It has to stop them from looking at other titles and compel them to click on your article.

According to published research, longer titles attain greater numbers of readers than shorter titles. This goes against the grain of what we learned in school. Many of us were taught that good writing is short and to the point. In article marketing, just the opposite is true. A longer title gathers more viewers.

Certain types of articles do better than others. “How to” articles do particularly well. If you’ve written that type of article, make sure to use the words “How to” or “10 ways to” in your title.

Certain words and phrases naturally attract attention. Make sure you use at least some of them in your title. Some of these attention-getting words are: free, easy, secret, and money. Of course, there are many others. One easy way to find them is to look at the most popular articles from several ezines. You will begin to see a pattern of certain words that appear repeatedly. Consider using some of these same words for your title.

As mentioned previously, the subject of your article is of great importance in the number of viewers that you attract. In order to find subjects of current interest, research keywords that people are currently using in their Internet searches. This information tells you what people are interested in today. If your article and title satisfy that interest, you will attract readers. There are several websites that provide this sort of up-to-date information. One that I find very helpful in this area is: http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx

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Words that Persuade People to Buy

Making a purchase is an emotional activity. When you browse among a number of sale items, most people will choose the product that makes them feel the best. An item for the home might be purchased because it matches the surroundings perfectly. Sitting on that sofa is so comfortable and cozy. The car you are considering will impress the neighbors. People buy things to satisfy emotional needs.

Some words or phrases cater to emotional needs more than others. Use these emotional trigger words in your titles, ads, emails, and sales pages to encourage people to buy. As proof, from which ad below would you prefer to purchase?:

Ad 1) Sale, sale, sale! Free bonus – today only! Get 2 brand new, Limited Edition XYZ collectibles for the price of 1! Free shipping, Fast delivery, Easy Low, Low Payments! Your complete Satisfaction Guaranteed or your money back – no questions asked!

Ad 2) Two XYZ Collectibles – Good price - No charge to ship.

Both of these ads are selling the same thing. But doesn’t ad 1 sound much more appealing? If you were like most people, you would prefer to buy from ad number 1. In that ad, all of the key words are used from the list below.

Try using some of these words in your ads, sales pages, titles, and emails and watch your sales increase!

1. Use the word "fast". People like immediate gratification and want fast results, fast delivery, fast ordering, etc. We value our time more than our money.

2. Use the word "easy" in your ad. We like things that are not difficult. People like easy methods, easy instructions, easy to use, easy payments, etc.

3. Use the word "free" in your ad. Everybody likes a free incentive to do business with you. Offer free ebooks, downloads, reports, etc.

Please excuse me now; I have to finish up here. You see, I saw this ad for one of those new XYZ collectibles that I’ve just GOT to order…

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Create Your Own Ebook Part 2 of 2

In Part 1 of this series, we discussed the advantages of developing your own product and the potential disadvantages of using affiliate products. You will almost always be better off by selling your own product for the following reasons:

1) You will earn 100% of your sale proceeds instead of the much smaller percentage that you get from an affiliate sale.

2) You control the service that you provide to your buyers. In most cases, providing better service results in happier customers. The happier your customers, the more business you will attain from repeat orders and referrals.

3) You control the quality of your product. With affiliate sales you never know what sort of quality your customers are getting unless you buy and try the product yourself. If you are serious about dealing with affiliates, you should always test out an affiliate product before recommending it to others.

Creating your own product can have significant advantages. Of course it is not the only way to make money on the Internet. You can make a substantial amount of money on the Internet by selling affiliate products. We covered some of the problems associated with affiliate sales in Part 1.

One of the problems with affiliate sales is the fact that it is important to diversify. If you are promoting six affiliate products and generate a total of 240 prospects, you will have sent 40 prospects to each affiliate site. If each of those affiliates has a conversion percentage of 1.5%, you probably did not generate any sales. In fact, statistically speaking, you would need to send 70 prospects to one of those affiliate sites before you generate any sales. If you were promoting them evenly, you would need about 420 prospects before you start making any sales. Of course, you could choose just one affiliate and send all of your prospects there, but if the one you choose gives poor service, it could cause you significant problems. It is not a wise decision to put all of your eggs in someone else’s basket.

You can however, increase your income stream by following some of the suggestions below:

1) Your first priority should be to develop your own product. That way, you can focus all of your marketing efforts on one product and you know that you are going to give great service. If you had your own product and generated 240 page views of your sales page, you almost certainly will generate some sales.

2) Post often and regularly to a number of forums. Develop a signature file that effectively advertises your product and leave it with every post that you make.

3) Use as many free blogs as you can easily maintain. Make sure you post new information at least three or four times each week. Ensure that all of your entries promote your product.

4) Track your results! It is extremely important to keep track of which advertising programs are generating page views. That way, you can eliminate the non-performers and commit additional time, effort, and money to successful programs. By focusing on the details, you can continually upgrade your advertising and produce more and more page views.

5) Reinvest the profits back into your business. When I suggest this to people, many of them say that they don’t need anything else. Are you kidding? Buy a domain name for your current (or next) product, upgrade your hosting service, use a professional to improve the look of your website, buy information products to enhance you skills, use a ghost writer to start on your next product, hire someone to write targeted articles for you. There are hundreds of ways you can reinvest profits. Always look for methods that will make your site, more profitable, more professional looking, or more automated.

If you are not happy with the amount of money that you are currently making, look into instituting the steps above to increase your bottom line.

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Create Your Own Ebook Part 1 of 2

Creating your own product can have significant advantages. Of course it is not the only way to make money on the Internet. You can make a substantial amount of money on the Internet by selling affiliate products. In fact, making a lot of money is quite easy if you have a substantial number of subscribers in your list or if you have a high traffic website. If you are just starting out with no subscribers and zero traffic it is more difficult. If you stay the course and work hard, the money will come, but it takes time.

One of the problems with affiliate sales is the fact that it is important to diversify. You should have at least three or four affiliates that you deal with. If you have six affiliate products that you are recommending, and send forty viewers to each affiliate site, the odds are slim that you will generate any sales, even though you sent a total of 240 prospects to the various sites. Of course, you could choose just one affiliate, but if the one you choose gives poor service, it could cause you significant problems. You never really know an affiliate until you’ve had a few sales with them and get some feedback. After all, it is not a wise decision to put all of your eggs in someone else’s basket.

You can however, increase your income stream and eliminate some of the affiliate problems.

1) Your first priority should be to develop your own product. That way, you can focus all of your marketing efforts on one product and you know that you are going to give great service. If you had your own product and generated 240 page views of your sales page, you almost certainly will generate some sales.

2) Place free ads with a number of ezines. By doing a search, you can find many services that will post ads in ezines for you. If you are using this kind of blanket service, make sure that you have a disposable email address, as you will get a lot of confirmation emails and tons of solicitations later. By using a disposable email address, you eliminate that problem.

3) Do a search for newsletters and ezines in your niche and place free (or inexpensive) ads with them. Check a few of their back issues to ensure that they offer quality content. Take note of the number of subscribers that they have. This is particularly important if you are paying for an ad.

4) Write articles on subjects related to your product’s niche. Make sure you submit each article to at least 50-100 sites. Use the largest over-all sites as well as those that specialize in topics related to your product’s niche.

If you are not happy with the amount of money that you are currently making, look into instituting the steps above to increase your bottom line.

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Imitate Those who are the Most Successful

In any business, there are a few individuals that excel to super star levels and make millions upon millions of dollars. And likewise, there are some who struggle for years and make little if any money at all. The rest of us are somewhere in the middle ground between the two.

Regardless of what business you are in, you should try to emulate the super stars. Try to do what they do. I’m not saying that you will immediately vault up to super star status, but your results will almost certainly improve.

Some of the characteristics of the Internet super stars are as follows:

1) They keep meticulous records. They track all results and do more of the stuff that is working and eliminate the stuff that isn’t. It’s important to know what you are doing right.

2) They are not afraid to spend money and reinvest a portion of their profits back into their business. They have no problem buying advertising, domain names, good hosting, software, and information. You’ve got to spend money in order to make it.

3) They develop and sell their own products. When appropriate, they allow others to sell them on an affiliate basis. It is generally agreed that the number one method to be successful on the Internet is to develop your own product. You must have your own products in order to excel.

By working daily toward these goals, you too have an opportunity to grow your Internet business. For the most part, those who have achieved the most success have done it by working the hardest. Very few, if any, have inherited successful websites from their parents, most have worked very hard and earned every penny they have. So imitate the superstars and someday, people new to the business may try to imitate you.

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