Powerful Words That Sell and Make You Money

Are your sales pages converting as well as you’d like? Does your sales copy grab your readers’ attention and compel them to read further? Or do your words struggle to make a point, ramble on and miss the target. If your sales pages are finding few if any buyers, maybe you need to use more power words.

Power words capture your readers’ attention, motivate them into action, bring them to the buying table with money in hand, and make them anxious to click on your links and purchase your products.

So, what are power words? They are words that do something, activate your imagination, bring your product to life, and set people in motion. They elicit a strong emotional response from your readers. They are carefully selected words that encourage a reader to continue through your entire copy and compel them to take action rather than clicking away and leaving your page.

Power words should be used throughout your sales page beginning with the title and continuing throughout the entire document. Your title should use power words that create a positive impact and entice your visitor to read on. In the body of your sales copy, use power words liberally to encourage your visitor to read the rest of your copy.

Words like Fantastic, Powerful, and Secret are power words that will cause your readers to want to read on for more information. They cause your reader to assume that they are about to see something that is really great. This process takes place at the subconscious level and is extremely effective at converting lookers into buyers. Other power words are:

Amazing
Discover
Easy
Exclusive
Extraordinary
Fast
FREE
Guarantee
Incredible
Outstanding
Proven

When we hear words like ‘Secret’ our minds immediately want to know the details. It is how our brains function. Everyone wants to be among that small circle of people who are privy to that secret information. Using the word secret in your sales copy engages your readers until the very end.

However, when selecting power words for your sales copy, be choosy and don’t
overdo it. The over use of power words can be a turnoff and come across as being too good to be true.

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Use Power Words to Maximize Profits

Whether you realize it or not, making a purchase is an emotional activity. When you browse among a number of sale items, most people will choose the product that makes them feel the best. The key word is FEEL. The way you feel is an emotion. A few examples of emotional responses are: happy, sad, cozy, secure, etc.
An item for the home might be purchased because it matches the surroundings perfectly and brightens the room (it makes you feel cheerful). Sitting on that sofa is so comfortable and cozy (secure). The car you are considering will impress the neighbors (proud). People buy things to satisfy their emotional needs.

Some words or phrases cater to these emotional needs more than others. Use these emotional trigger words in your titles, ads, emails, and sales pages to encourage people to buy. As proof, from which ad below would you prefer to purchase:

Ad 1) Sale, sale, sale! Free bonus – today only! Get a brand new XYZ Fishing Rod. Buy today and get our exclusive important fishing guide – Who’s catching What and Where. This handy guide is included Absolutely FREE! Easy Low Payment, Free shipping, Fast delivery! Your complete Satisfaction Guaranteed or your money back – no questions asked!

Ad 2) XYZ Fishing rod with fishing pamphlet – no charge to ship.

Both of these ads are selling the same thing. But, if you were like most people, you would prefer to buy from ad number 1. In that ad, all of the key words in the list below are used. Try using some of these words in your ads, sales pages, and emails and watch your sales increase!

1. Use the word "important" in your ad. People want important information that could change their life.

2. Use the word "guaranteed". It is reassuring to know that they are not risking their money buying a product that they won't like. They like to have some recourse if they are not happy.

3. Use the word "fast". People like immediate gratification and want fast results, fast delivery, fast ordering, etc. We value our time more than our money.

4. Use the word "easy" in your ad. We like things that are not difficult. People like easy methods, easy instructions, easy to use, easy payments, etc.

5. Use the word "free" in your ad. Everybody likes a free incentive to do business with you. Offer free ebooks, downloads, reports, etc.

Please excuse me now; I have to finish up here. You see, I saw an ad for one of those new XYZ Fishing Rods that I’ve just GOT to order…

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Power Words that Increase Sales

Making a purchase is an emotional activity. When browsing among a number of sale items, most people will most often choose the product that makes them feel the best. How you feel about something is an emotional response. Some words or phrases cater to these emotional needs more than others. Sitting on that sofa is so comfortable and cozy. The car you are considering will impress the neighbors. That item for the home looks just perfect with your surroundings. People buy things to satisfy their emotional needs and make them feel good.

By using emotional power words in your titles, ads, emails, and sales pages you will entice more people to buy your product. As proof of this, from which ad below would you prefer to make a purchase?

Ad 1) Sale, sale, sale! Free bonus – today only! Buy 1 tube of XYZ Skin Cream, get 1 FREE! Rub it in and you can feel it releasing all the tension in your body. Makes you feel so relaxed, you’ll think you just had a massage! Fast delivery, Free shipping! Your complete Satisfaction Guaranteed or your money back – no questions asked!

Ad 2) Two tubes XYZ Skin Cream – no charge to ship.

Both of these ads are selling the same thing. But, if you are like most people, you would prefer to buy from ad number 1. In that ad, all of the key words from the list below are used. Try using some of these words in your ads, sales pages, and emails and watch your sales increase!

1. Use the word "fast". People like immediate gratification and want fast results, fast delivery, fast ordering, etc. We value our time more than our money.

2. Use the word "discount/sale " in your ad. People like bargains and are more inclined to buy something on sale. Using a time limit on your sale (today only) makes people more inclined to buy it now.

3. Use the word "you/your" in your ad. Design your ad in a normal conversational tone. People will subconsciously believe that you are talking directly to them. It makes them feel important and more inclined to buy.

Please excuse me now; I have to finish up here. You see, I saw an ad for this new XYZ Skin Cream that I’ve just GOT to order…

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Order NOW for your FREE BONUS!
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