Whether you realize it or not, making a purchase, emotional activity. This means that, for the most part, you buy stuff because it makes you feel good. That new car smells nice and you look good in it. The new big screen television makes you happy when you see those big bold images on screen (and it may even impress the neighbors). In short, when you browse among a number of sale items, you are attracted to the product that makes you feel the best.
An item for the garden might be purchased because it would look great as part of your landscaping. You purchases that living room set because it feels so comfy and cozy and looks fantastic in your living room. The car you are considering looks good and smells great. The car companies are not stupid. That new car smell is not something natural; the manufacturer intentionally adds that smell to improve sales. Why do you think that all new cars smell the same? Without realizing it, people buy things for emotional reasons to satisfy their emotional needs.
Certain powerful persuasive words satisfy these emotional needs more than others. By using these persuasive words in your titles, ads, emails, headlines, and sales pages, you can more easily persuade people to buy and almost guarantee profits.
Using powerful persuasive words can improve your results dramatically. Following is a list of 25 powerful persuasive words. Use them in your titles, ads, emails, headlines, and sales pages to almost automatically guarantee profits.
Amazing
Announcing
Bonus
Breakthrough
Convenient
Discount
Discover
Easy
Exclusive
Extraordinary
Fast
FREE
Guarantee
Important
Increase
Incredible
New
Now
Outstanding
Powerful
Profit
Proven
Remarkable
Sale
Secret
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Wednesday, November 19, 2008
Powerful Persuasive Words That Guarantee Profits
Saturday, July 26, 2008
Persuasive Words That Convert and Sell
The object of the game in the Internet marketing business is to make sales. One of the most effective means of generating sales is through the use of a sales page. Most sales pages convert about 1% if the total page views into sales. If your sales page is converting at a rate much lower than 1%, you probably need to make some changes. One of the most effective changes that you can make is adding more persuasive words to your sales copy. The best sales pages make very effective use of these persuasive words.
So what are these mysterious words that persuade? A study done at a major University has identified 12 words that people respond to. The first five words have to do with basic human desires. Desires are our emotional needs and wants that are always ready to respond to something.
These words, when people are exposed to them, register with their emotions and almost compel them to pay attention and respond. The first five are: Health, Love, Money, Safety, and Save. Using any of these words when describing the benefits of your product will draw the reader’s attention because of their emotional appeal.
The study also found that people like to experience new ideas, concepts. And as it turns out, the terms: New, Discovery, and Breakthrough are very persuasive words. These words should be used in the first paragraph or two of your sales piece to intrigue your reader and compel him to read on.
Other persuasive terms instill a sense of security and credibility in the reader. These terms are: Easy, Guarantee, and Proven. These persuasive words can instill a sense on trust in your reader.
The final persuasive word that makes our list is the word, You. The best sales copy talks to the reader as if he were an old friend. Frequent use of the word ‘you’, makes the reader feel comfortable and at ease. When making any purchase, everyone wants to know what’s in it for them. By telling them in a comfortable, informal, friendly style, you reader is much more likely to make that purchase and click on that ‘buy’ button.
So if your sales pages aren’t converting as well as you hoped, try using these persuasive words that are proven to convert and sell.
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Wednesday, July 16, 2008
Powerful Words That Sell and Make You Money
Are your sales pages converting as well as you’d like? Does your sales copy grab your readers’ attention and compel them to read further? Or do your words struggle to make a point, ramble on and miss the target. If your sales pages are finding few if any buyers, maybe you need to use more power words.
Power words capture your readers’ attention, motivate them into action, bring them to the buying table with money in hand, and make them anxious to click on your links and purchase your products.
So, what are power words? They are words that do something, activate your imagination, bring your product to life, and set people in motion. They elicit a strong emotional response from your readers. They are carefully selected words that encourage a reader to continue through your entire copy and compel them to take action rather than clicking away and leaving your page.
Power words should be used throughout your sales page beginning with the title and continuing throughout the entire document. Your title should use power words that create a positive impact and entice your visitor to read on. In the body of your sales copy, use power words liberally to encourage your visitor to read the rest of your copy.
Words like Fantastic, Powerful, and Secret are power words that will cause your readers to want to read on for more information. They cause your reader to assume that they are about to see something that is really great. This process takes place at the subconscious level and is extremely effective at converting lookers into buyers. Other power words are:
Amazing
Discover
Easy
Exclusive
Extraordinary
Fast
FREE
Guarantee
Incredible
Outstanding
Proven
When we hear words like ‘Secret’ our minds immediately want to know the details. It is how our brains function. Everyone wants to be among that small circle of people who are privy to that secret information. Using the word secret in your sales copy engages your readers until the very end.
However, when selecting power words for your sales copy, be choosy and don’t
overdo it. The over use of power words can be a turnoff and come across as being too good to be true.
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Monday, May 26, 2008
Words That Skyrocket Sales and Catapult Profits
Your sales page is a critical part of your online business. And the words you use on that sales page make all the difference in whether or not you make a sale. Words that are the most influential in a sales page are called emotional words. These emotional words bring up some sort of feeling (or emotion) in your reader.
Emotional words are what inspire people to click on that Buy Now button and make a purchase. That because making a purchase is an emotional experience. You won’t buy that Corvette because you want reliable transportation that gets you from point A to point B. You buy it for the prestige it provides in owning that car. You buy it so that you’ll be envied by friends, neighbors, and colleagues. You buy it because you look great behind the wheel. If you just wanted reliable transportation, you would have bought the YUGO at one-tenth the price.
Emotional words make you FEEL good. That new sofa looks and feels so comfy and cozy. The car you are considering looks good, smells good, and will impress the neighbors. (Why do you think that all new cars smell the same?) That new house will be the envy of all your friends. Without realizing it, people buy things for emotional reasons to satisfy emotional needs.
But what are these emotional words that push people to make purchases? There are hundreds of words that evoke emotion, following is list of ten of them.
Amazing Breakthrough
Convenient Discover
Easy Exclusive
Extraordinary Fast
FREE Guarantee
Incredible Outstanding
Powerful Proven
Remarkable
Your results can be improved dramatically by using some of the emotional words listed above. Use them liberally in your headlines, titles, ads, emails, subject lines, and sales pages and watch your results skyrocket.
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Friday, May 23, 2008
Discover Powerful Emotional Words That Guarantee Sales
Making a purchase is an emotional activity. For example: That chrome plated coffee maker you bought is four times the price of the plain generic one. If you only wanted to make coffee, surely you would have purchased the cheaper one. But instead, you chose the fancy chrome plated one. Why?
As you were considering the purchase, you imagined seeing it in your kitchen. You felt that that plain one looked drab. But the Chrome one looked great. It improved the look of the room. It was eye catching and made you feel happy about how it looked on the counter. That is why you spent four times as much as you needed to for a simple coffee maker.
Although we don’t do this consciously, each of us plays though a similar process whenever we make a purchase. So if you want to improve sales, play on those emotional needs. Certain words satisfy emotional needs more than others. Use these emotional words and phases in bold headlines. If you really want to increase sales, use them in your titles, ads, emails, headlines, and in the body of your sales pages to encourage people to buy.
Following is a list of emotional words that will increase sales. Use them and watch your conversions increase.
Amazing
Bonus
Breakthrough
Discount
Discover
Easy
Exclusive
Extraordinary
Fast
Free
Guarantee
Incredible
New
Outstanding
Powerful
Profit
Proven
Remarkable
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