How Does Your Article Performance Compare With the Averages

I am frequently asked how many URL clicks or how many page views can be expected with the average article. And, although I keep good records, I’ve never done any research on that. In preparation for this article, I did a search on Google and found tons of research on website page views per visitor, but I found nothing on average page views for individual articles. So, in the interest of research, I compiled this information based on articles that I submitted to the largest submission site over the past three-months.

Keep in mind that I submit articles everyday. Therefore, some of the articles were submitted three months ago and some of the articles were submitted in the last week. Also, the information below represents the average performance, some articles did ten times better and some did one tenth as well.

Page Views

Page views are the lifeblood of your article business. The number of page views your article achieves determines all of the other performance figures that your article attains. Over this time period, my average article received 56 page views.

URL Clicks

The number of times that readers click on the links in your resource box is one of the main reasons that most of us write articles. On average, 3.7 readers have clicked on my links.

Some of my articles have had as many as 17% of the readers click on my links. This is an unusually high percentage. Using the average page views and URL clicks above, 6.6% of those who read my articles click on my links.

Ezines Published

My average article is published in 1.8 ezines.

Use the information posted above to compare the performance of your articles versus my three-month sample. I’d be very interested in seeing how these numbers compare with others who write articles on a consistent basis.

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Increasing Url clicks With Your Articles

If the main goal of your article is to generate traffic to your site, don’t think of it as an article, think of it as a sales piece. Before writing the article, list your goals. Do you merely want to provide information and let people know you are knowledgeable in the field? Do you want to generate web traffic and entice readers to click on your links? It is imperative that you develop a goal for each article you write.

If your goal is to entice the viewer to click on your links, make sure you give them enough information in the article to pique their curiosity. Offer them more detailed information in your resource box by clicking the link.

Before writing your article, make a list of the main features of the item or service you are promoting. If you are writing about autoresponders, list the features of autoresponders. For each of these features, write how it would benefit the user. This is called a benefit. For example:
Feature - It can send out thousands of sales presentations simultaneously.
Benefit – You can earn thousands of dollars at the push of a button.

Paint a picture with your benefits. Make an emotional appeal so the viewers can actually see themselves. In the example above you can change the benefit to:
Let your autoresponder go to work earning you thousands of dollars while you take the day off and go to the beach.

Choose two or three of your strongest benefits and write them into your article. Start with the items that would be most attractive to your reader. It is not necessary to go into great detail; you will do that after they click on your link.

Lastly, it is absolutely imperative that you give your article a compelling title. Write an attention grabbing title that compels the viewer to read further. People tend to skim over the available titles when they are looking for information. Your article has to jump out at them. Your title is your advertising; it is the most important part of your article. If you write a great article and give it a boring title, no one will read it and all of your hard work will have been for nothing.

Using the techniques above, you can substantially increase the number of URL clicks your articles attain. I’m sorry, but I’ve got to go now. You see the tide is coming in and the waves are approaching my beach chair. Anyway, I can use another drink. I’ll meet you on the beach!

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The advantages of Tracking Your Articles

Why would I need to track my articles? After all, my counter tells me if a hit to my site came from xyz submission site, so what is the advantage in adding tracking data?

I write a lot of articles, and, as a result, many of them are picked up and published by ezines that I never submit to. Although my counter tells me that this hit came from ABC ezine, I don’t know how it got there. By adding a tracking string to my URL, when that hit arrives on my site, it tells me exactly where it came from.

Another advantage in tracking your articles is that it can make you more efficient. Some time ago, I entered a tracking code into each article that I submitted to the smaller submission sites. After about three weeks, I noticed that I had not received any hits from a number of these sites. I was wasting my time in submitting to these sites. As a result, I deleted about 90 sites from my submission list. (I had been submitting each article to about 150 sites.) After that test, I paired my submission list down to about 60 sites. I saved about an hour a day with absolutely no decline in traffic! That is the power of a good tracking campaign.

In addition, you can track the performance of your ads and emails. With a good tracking campaign, you can determine which of your ads are working the best. If you find that one particular ad is performing better than others, use it more consistently and drop the poor performers. You are just wasting money when you place an ad that does not perform well. With each ad that I place, I enter the ad along with the tracking data into a file and save it on the computer. Then, it is an easy matter to see which ads are doing well and which ones are doing poorly. That way, I am continually improving the performance of my ad and email campaigns.

How do you track your articles and ads? It is actually quite simple. At the end of your URL, enter a slash, then a question mark, and the name of the test, ad, subject line, or Ezine that you are tracking (for example-blahblahblah.com/?ad1). Each time your website gets a hit from that source, your counter will log that visitor as coming from ad1. By comparing hits from competing ads, or articles, you can determine which are the most successful. Before you commit to any significant tracking campaign using this method, do a simple test to ensure that your website works properly with tracking data. Some servers do not recognize it and will return a “site not found” notice. If this is the case, you cannot use this simple tracking method.

We are all in this business for the same reason, to make money. To maximize the income you generate, track your results. By entering a small string after your URL you can determine where your website visitors are coming from. This can make a significant difference in your efficiency as well as your profits. A good tracking system can significantly improve the performance of your ads, articles, and subject lines.

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How to Increase the Number of Clicks That Your Articles Generate

Most of us write articles to generate clicks from the links that we place in the resource box. The main purpose of this is to either increase traffic to our websites or to interest readers in a product that we are promoting. But how do we realize these goals?

In order to succeed, there are 3 main tasks you must accomplish:

1) You’ve got to attract readers. The only real method to attract viewers is with a compelling title. When people are looking for information on a particular subject, they scan through a list of titles. This list may contain several hundred articles. Your title has to grab them and compel them to read your piece. Your title has to jump out at them and draw them in. If you’ve written a great article full of fascinating information, no one will read it if it has an uninteresting title. All of your work will have been fruitless. You’ve got to grab their attention with an intriguing title.

2) You’ve got to have a good article. If your article is not well written, or if it contains little information of value, your readers will quickly click away, and again, your work will have been fruitless. For that reason, it is important to write a great article with good information, and a compelling title.

3) The third ingredient for a successful article is a good resource box. Ideally, the information in your article should be related to the links in your resource box. This is extremely important. If your article is about ice fishing in Alaska and your links refer to vacationing in the tropics, you probably won’t generate many clicks. That’s because the people who read the article are interested in ice fishing, not sun bathing. However, if your resource box contained links for a travel agency specializing in Alaskan tours, you would probably generate a lot of clicks. Coordinate the information in your resource box with the content of your article. I use a number of different resource boxes, depending on what I am writing about.

If you’ve done a good job in each of these three areas, your article will achieve very good readership and your links will generate plenty of traffic. If your article is generating good readership, but you are not getting many clicks, it may mean that you need to work on steps 2 or 3 above.

With some of my best articles, over 17% of the readers have clicked on my links. That is a great percentage! On average though, only about 7%-8% of readers will click on a link.

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Track Your Data and Explode Your Profits

By tracking the performance of your articles and ads, you can maximize the profits you make from your Internet business. Enter a small string after your URL and you can determine where your website visitors are coming from. This is particularly important if you are using a number of different ads. A good tracking system can significantly improve the performance of your ads, articles, and subject lines.

If you are using a good stat counter, you can tell when visitors have come from one of the article submission sites. Your stat counter provides the title of your article and the site that it came from. But, you may not be able to determine which ad or subject line a visitor responded to. This is particularly true if you try different variations with each one that you submit.

It is actually quite simple to track your data. At the end of your URL, enter a slash, then a question mark, and the name of the test, ad, subject line, or Ezine that you are tracking (for example-blahblahblah.com/?ad1). Each time your website gets a hit from that source, your counter will log that visitor as coming from ad1. By comparing hits from competing ads, or articles, you can determine which are the most successful. Before you commit to any significant tracking campaign using this method, do a simple test to ensure that your website works properly with tracking data. Some servers do not recognize it and will return a “site not found” notice. If this is the case, you cannot use this simple tracking method.

The other necessary component is a good stat counter on your site. Make sure it is embedded on every page of your site. There are a number of important facts that you can discover from a good stat counter when using tracking data.

Using a tracking code can make you much more efficient. Some time ago, I entered a tracking code into each article that I submitted to the smaller submission sites. After about three weeks, I noticed that I had not received any hits from a number of these sites. As a result, I deleted about 90 sites from my submission list. I had been submitting each article to about 150 sites. After that test, I paired my submission list to about 60 sites. I saved about an hour a day with no decline in traffic! That is the power of a good tracking campaign.

In addition, you can track the performance of ads that you place. If you find that one particular ad is performing better than others, use it more consistently. Stop wasting money on those non-performing ads. With each ad that I place, I enter the ad along with the tracking data into a file and save it on the computer. Then, it is an easy matter to see which ads are doing well and which ones are doing poorly. That way, I am continually improving the performance of my ad and email campaigns.

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Maximize Your Internet Profits With a Simple Technique

To maximize the income you make from your Internet business, keep good records. I save each article I write in a file I call “Published.” I save the resource box, summary, and keywords along with the body of each article I write. Once per quarter, I transfer these files onto a CD.

On the larger article submission sites, you can determine your page views, URL clicks, and published ezines. This is extremely useful information. With it, you can determine which articles were the most popular with the public. You can also conclude which resource boxes worked the best. This information is critical. After all, the number of URL clicks is the primary reason that most people write articles.

The other necessary component is a good stat counter on your site. Make sure it is embedded on every page of your site. There are a number of important facts that you can discover from a good stat counter:

1) How many people visit your site?

This, of course, is particularly important. If no one is visiting your site, you may as well close it down. A lack of traffic can tell you a lot; maybe your content is lacking or perhaps your ads and resource boxes are not compelling. In any case, a lack of, or decline in traffic is a sign that there is a problem.

2) Where do your visitors come from?

Do they come from your ads or your article submission sites? If so, which ones do they come from? If you haven’t had a visitor from a submission site (or ad) in several weeks, stop submitting to them. Find a site (or ad) with a bigger or more responsive audience.

3) Which search terms were used to find your site?

This can be particular telling. If a large number of your visitors find your site by using the same search term, provide more content in that targeted area. This will attract additional like-minded visitors.

4) Which pages were visited on your site?

If certain pages on your site are ignored by your visitors, replace them with fresh content. Or, replace the content on the 3 or 4 pages with lowest number of visits. This will prevent your site from getting stale and may attract more traffic.

A good stat counter can provide you with these, and many more statistics. From this data you will know what appealed to your viewers and can use this information to be more successful in the future. It can also help you decide which topics to focus on for future articles, ads, and resource boxes.

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