How Does Your Article Performance Compare With the Averages

I am frequently asked how many URL clicks or how many page views can be expected with the average article. And, although I keep good records, I’ve never done any research on that. In preparation for this article, I did a search on Google and found tons of research on website page views per visitor, but I found nothing on average page views for individual articles. So, in the interest of research, I compiled this information based on articles that I submitted to the largest submission site over the past three-months.

Keep in mind that I submit articles everyday. Therefore, some of the articles were submitted three months ago and some of the articles were submitted in the last week. Also, the information below represents the average performance, some articles did ten times better and some did one tenth as well.

Page Views

Page views are the lifeblood of your article business. The number of page views your article achieves determines all of the other performance figures that your article attains. Over this time period, my average article received 56 page views.

URL Clicks

The number of times that readers click on the links in your resource box is one of the main reasons that most of us write articles. On average, 3.7 readers have clicked on my links.

Some of my articles have had as many as 17% of the readers click on my links. This is an unusually high percentage. Using the average page views and URL clicks above, 6.6% of those who read my articles click on my links.

Ezines Published

My average article is published in 1.8 ezines.

Use the information posted above to compare the performance of your articles versus my three-month sample. I’d be very interested in seeing how these numbers compare with others who write articles on a consistent basis.

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The advantages of Tracking Your Articles

Why would I need to track my articles? After all, my counter tells me if a hit to my site came from xyz submission site, so what is the advantage in adding tracking data?

I write a lot of articles, and, as a result, many of them are picked up and published by ezines that I never submit to. Although my counter tells me that this hit came from ABC ezine, I don’t know how it got there. By adding a tracking string to my URL, when that hit arrives on my site, it tells me exactly where it came from.

Another advantage in tracking your articles is that it can make you more efficient. Some time ago, I entered a tracking code into each article that I submitted to the smaller submission sites. After about three weeks, I noticed that I had not received any hits from a number of these sites. I was wasting my time in submitting to these sites. As a result, I deleted about 90 sites from my submission list. (I had been submitting each article to about 150 sites.) After that test, I paired my submission list down to about 60 sites. I saved about an hour a day with absolutely no decline in traffic! That is the power of a good tracking campaign.

In addition, you can track the performance of your ads and emails. With a good tracking campaign, you can determine which of your ads are working the best. If you find that one particular ad is performing better than others, use it more consistently and drop the poor performers. You are just wasting money when you place an ad that does not perform well. With each ad that I place, I enter the ad along with the tracking data into a file and save it on the computer. Then, it is an easy matter to see which ads are doing well and which ones are doing poorly. That way, I am continually improving the performance of my ad and email campaigns.

How do you track your articles and ads? It is actually quite simple. At the end of your URL, enter a slash, then a question mark, and the name of the test, ad, subject line, or Ezine that you are tracking (for example-blahblahblah.com/?ad1). Each time your website gets a hit from that source, your counter will log that visitor as coming from ad1. By comparing hits from competing ads, or articles, you can determine which are the most successful. Before you commit to any significant tracking campaign using this method, do a simple test to ensure that your website works properly with tracking data. Some servers do not recognize it and will return a “site not found” notice. If this is the case, you cannot use this simple tracking method.

We are all in this business for the same reason, to make money. To maximize the income you generate, track your results. By entering a small string after your URL you can determine where your website visitors are coming from. This can make a significant difference in your efficiency as well as your profits. A good tracking system can significantly improve the performance of your ads, articles, and subject lines.

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How to Increase the Number of Clicks That Your Articles Generate

Most of us write articles to generate clicks from the links that we place in the resource box. The main purpose of this is to either increase traffic to our websites or to interest readers in a product that we are promoting. But how do we realize these goals?

In order to succeed, there are 3 main tasks you must accomplish:

1) You’ve got to attract readers. The only real method to attract viewers is with a compelling title. When people are looking for information on a particular subject, they scan through a list of titles. This list may contain several hundred articles. Your title has to grab them and compel them to read your piece. Your title has to jump out at them and draw them in. If you’ve written a great article full of fascinating information, no one will read it if it has an uninteresting title. All of your work will have been fruitless. You’ve got to grab their attention with an intriguing title.

2) You’ve got to have a good article. If your article is not well written, or if it contains little information of value, your readers will quickly click away, and again, your work will have been fruitless. For that reason, it is important to write a great article with good information, and a compelling title.

3) The third ingredient for a successful article is a good resource box. Ideally, the information in your article should be related to the links in your resource box. This is extremely important. If your article is about ice fishing in Alaska and your links refer to vacationing in the tropics, you probably won’t generate many clicks. That’s because the people who read the article are interested in ice fishing, not sun bathing. However, if your resource box contained links for a travel agency specializing in Alaskan tours, you would probably generate a lot of clicks. Coordinate the information in your resource box with the content of your article. I use a number of different resource boxes, depending on what I am writing about.

If you’ve done a good job in each of these three areas, your article will achieve very good readership and your links will generate plenty of traffic. If your article is generating good readership, but you are not getting many clicks, it may mean that you need to work on steps 2 or 3 above.

With some of my best articles, over 17% of the readers have clicked on my links. That is a great percentage! On average though, only about 7%-8% of readers will click on a link.

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Track Your Data and Explode Your Profits

By tracking the performance of your articles and ads, you can maximize the profits you make from your Internet business. Enter a small string after your URL and you can determine where your website visitors are coming from. This is particularly important if you are using a number of different ads. A good tracking system can significantly improve the performance of your ads, articles, and subject lines.

If you are using a good stat counter, you can tell when visitors have come from one of the article submission sites. Your stat counter provides the title of your article and the site that it came from. But, you may not be able to determine which ad or subject line a visitor responded to. This is particularly true if you try different variations with each one that you submit.

It is actually quite simple to track your data. At the end of your URL, enter a slash, then a question mark, and the name of the test, ad, subject line, or Ezine that you are tracking (for example-blahblahblah.com/?ad1). Each time your website gets a hit from that source, your counter will log that visitor as coming from ad1. By comparing hits from competing ads, or articles, you can determine which are the most successful. Before you commit to any significant tracking campaign using this method, do a simple test to ensure that your website works properly with tracking data. Some servers do not recognize it and will return a “site not found” notice. If this is the case, you cannot use this simple tracking method.

The other necessary component is a good stat counter on your site. Make sure it is embedded on every page of your site. There are a number of important facts that you can discover from a good stat counter when using tracking data.

Using a tracking code can make you much more efficient. Some time ago, I entered a tracking code into each article that I submitted to the smaller submission sites. After about three weeks, I noticed that I had not received any hits from a number of these sites. As a result, I deleted about 90 sites from my submission list. I had been submitting each article to about 150 sites. After that test, I paired my submission list to about 60 sites. I saved about an hour a day with no decline in traffic! That is the power of a good tracking campaign.

In addition, you can track the performance of ads that you place. If you find that one particular ad is performing better than others, use it more consistently. Stop wasting money on those non-performing ads. With each ad that I place, I enter the ad along with the tracking data into a file and save it on the computer. Then, it is an easy matter to see which ads are doing well and which ones are doing poorly. That way, I am continually improving the performance of my ad and email campaigns.

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Maximize Your Internet Profits With a Simple Technique

To maximize the income you make from your Internet business, keep good records. I save each article I write in a file I call “Published.” I save the resource box, summary, and keywords along with the body of each article I write. Once per quarter, I transfer these files onto a CD.

On the larger article submission sites, you can determine your page views, URL clicks, and published ezines. This is extremely useful information. With it, you can determine which articles were the most popular with the public. You can also conclude which resource boxes worked the best. This information is critical. After all, the number of URL clicks is the primary reason that most people write articles.

The other necessary component is a good stat counter on your site. Make sure it is embedded on every page of your site. There are a number of important facts that you can discover from a good stat counter:

1) How many people visit your site?

This, of course, is particularly important. If no one is visiting your site, you may as well close it down. A lack of traffic can tell you a lot; maybe your content is lacking or perhaps your ads and resource boxes are not compelling. In any case, a lack of, or decline in traffic is a sign that there is a problem.

2) Where do your visitors come from?

Do they come from your ads or your article submission sites? If so, which ones do they come from? If you haven’t had a visitor from a submission site (or ad) in several weeks, stop submitting to them. Find a site (or ad) with a bigger or more responsive audience.

3) Which search terms were used to find your site?

This can be particular telling. If a large number of your visitors find your site by using the same search term, provide more content in that targeted area. This will attract additional like-minded visitors.

4) Which pages were visited on your site?

If certain pages on your site are ignored by your visitors, replace them with fresh content. Or, replace the content on the 3 or 4 pages with lowest number of visits. This will prevent your site from getting stale and may attract more traffic.

A good stat counter can provide you with these, and many more statistics. From this data you will know what appealed to your viewers and can use this information to be more successful in the future. It can also help you decide which topics to focus on for future articles, ads, and resource boxes.

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Getting an Advantage for Your Articles

Most ezine submission sites provide a clearly defined section to insert the author’s resource information. When I first began writing, it disturbed me when a site did not provide space for my resource information. At first, I submitted my articles to them without any resource information. As I looked at articles from other author’s within these sites, it was obvious that most other authors submitted articles without their resource information.

At first, I considered dropping them from the list of sites that I submitted to. After all, the resource box is my only opportunity to be compensated for the work I did in writing the article.

Then, I had an idea, why not try to submit to these sites by adding my resource information at the bottom of my article. Would they accept this format?

I tried it with several articles and, sure enough, my articles were accepted and published just as I had submitted them. For several months I continued to make regular submissions to these sites with good success.

Then I had another idea. My resource box is almost always designed just like a paid ad. Bold attention grabbing headline, link, etc. What if I designed my resource information to look like part of the article? I would be giving up the attention grabbing feature, but, if someone was interested enough to read down to the bottom, they would probably see my resource information too.

I tried it and carefully tracked my results. Sure enough, these articles were drawing more clicks than articles with traditional resource boxes.

Now, instead of being disturbed when I find an ezine that doesn’t provide a resource box, I’m quite happy about it. In fact, I actively seek out those sites.

So, the next time you come across a site with no resource box, make sure that you submit your resource information at the bottom of your piece. In fact, consider designing a special resource box that appears to be part of the article.

The following paragraph and resource information serves as an example. You can see that my resource information is neither bold, nor attention grabbing. However, it provides a smooth, seamless transition from my article into my promotions.

I normally compose articles about how to make money by writing. One of my recurring themes states that, in order to make serious money on the Internet, you have to have your own product.

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7 Techniques Guaranteed to Increase URL clicks

We write articles to benefit our readers. The resource box is designed to benefit the writer. Everyone wants to be compensated for the work that they’ve done, even writers. The resource box is the writer’s only possible payment for the work that you’ve put into the article. That’s why it is important to place a well-crafted resource box that sells your website, service, or product. Using the seven techniques described below can increase your URL clicks and improve your chances for receiving fair compensation for your work.

1. Make sure you ask the reader to take action. The first rule in sales is, “Ask for the order.” Merely stating your name and website is not effective. Instead of: “Author’s name has operated website xyz on a full time basis for three years.” Be more assertive, use the term visit, go to, or click on. The example above would get a higher response rate using “Visit website xyz…”

2. Provide an offer for free information. Offers that provide immediate gratification such as a downloadable product work the best. Make sure that the freebie you provide does a good job of selling the reader on the item that you are promoting.

3. Describe your free offer in detail using a sentence or two. Make sure you tell the reader how this item can benefit them. Stress how the download (or your website) will benefit the reader and how it can solve their problems. This can be particularly effective if the article discusses the problem your link (or website) solves.

4. Give your free download a name that implies that it has value. “Free report on …” is better than “sales brochure”; “free information on…” is better than “sales information”.

5. Do not try to be cute or clever, use a direct offer that stresses the benefits.

6. Track your results. Keep records on how many responses you get from each resource box. Refine your best responding offers to fine tune and maximize your response rates.

7. Mention the features, stress the benefits. A feature is a physical description of the product or service; a benefit describes the advantages in using that product. Sell the benefits; paint a picture for your reader. Make an emotional appeal so the viewers can actually see themselves using your product. Features interest the reader, benefits sell the product.

By using the seven techniques described above, you can be assured that you will maximize your opportunities for some sort compensation for your articles.

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