Wednesday, September 12, 2007

Getting an Advantage for Your Articles

Most ezine submission sites provide a clearly defined section to insert the author’s resource information. When I first began writing, it disturbed me when a site did not provide space for my resource information. At first, I submitted my articles to them without any resource information. As I looked at articles from other author’s within these sites, it was obvious that most other authors submitted articles without their resource information.

At first, I considered dropping them from the list of sites that I submitted to. After all, the resource box is my only opportunity to be compensated for the work I did in writing the article.

Then, I had an idea, why not try to submit to these sites by adding my resource information at the bottom of my article. Would they accept this format?

I tried it with several articles and, sure enough, my articles were accepted and published just as I had submitted them. For several months I continued to make regular submissions to these sites with good success.

Then I had another idea. My resource box is almost always designed just like a paid ad. Bold attention grabbing headline, link, etc. What if I designed my resource information to look like part of the article? I would be giving up the attention grabbing feature, but, if someone was interested enough to read down to the bottom, they would probably see my resource information too.

I tried it and carefully tracked my results. Sure enough, these articles were drawing more clicks than articles with traditional resource boxes.

Now, instead of being disturbed when I find an ezine that doesn’t provide a resource box, I’m quite happy about it. In fact, I actively seek out those sites.

So, the next time you come across a site with no resource box, make sure that you submit your resource information at the bottom of your piece. In fact, consider designing a special resource box that appears to be part of the article.

The following paragraph and resource information serves as an example. You can see that my resource information is neither bold, nor attention grabbing. However, it provides a smooth, seamless transition from my article into my promotions.

I normally compose articles about how to make money by writing. One of my recurring themes states that, in order to make serious money on the Internet, you have to have your own product.

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