Sunday, September 30, 2007

How to Increase the Number of Clicks That Your Articles Generate

Most of us write articles to generate clicks from the links that we place in the resource box. The main purpose of this is to either increase traffic to our websites or to interest readers in a product that we are promoting. But how do we realize these goals?

In order to succeed, there are 3 main tasks you must accomplish:

1) You’ve got to attract readers. The only real method to attract viewers is with a compelling title. When people are looking for information on a particular subject, they scan through a list of titles. This list may contain several hundred articles. Your title has to grab them and compel them to read your piece. Your title has to jump out at them and draw them in. If you’ve written a great article full of fascinating information, no one will read it if it has an uninteresting title. All of your work will have been fruitless. You’ve got to grab their attention with an intriguing title.

2) You’ve got to have a good article. If your article is not well written, or if it contains little information of value, your readers will quickly click away, and again, your work will have been fruitless. For that reason, it is important to write a great article with good information, and a compelling title.

3) The third ingredient for a successful article is a good resource box. Ideally, the information in your article should be related to the links in your resource box. This is extremely important. If your article is about ice fishing in Alaska and your links refer to vacationing in the tropics, you probably won’t generate many clicks. That’s because the people who read the article are interested in ice fishing, not sun bathing. However, if your resource box contained links for a travel agency specializing in Alaskan tours, you would probably generate a lot of clicks. Coordinate the information in your resource box with the content of your article. I use a number of different resource boxes, depending on what I am writing about.

If you’ve done a good job in each of these three areas, your article will achieve very good readership and your links will generate plenty of traffic. If your article is generating good readership, but you are not getting many clicks, it may mean that you need to work on steps 2 or 3 above.

With some of my best articles, over 17% of the readers have clicked on my links. That is a great percentage! On average though, only about 7%-8% of readers will click on a link.

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Saturday, September 29, 2007

Track Your Data and Explode Your Profits

By tracking the performance of your articles and ads, you can maximize the profits you make from your Internet business. Enter a small string after your URL and you can determine where your website visitors are coming from. This is particularly important if you are using a number of different ads. A good tracking system can significantly improve the performance of your ads, articles, and subject lines.

If you are using a good stat counter, you can tell when visitors have come from one of the article submission sites. Your stat counter provides the title of your article and the site that it came from. But, you may not be able to determine which ad or subject line a visitor responded to. This is particularly true if you try different variations with each one that you submit.

It is actually quite simple to track your data. At the end of your URL, enter a slash, then a question mark, and the name of the test, ad, subject line, or Ezine that you are tracking (for example-blahblahblah.com/?ad1). Each time your website gets a hit from that source, your counter will log that visitor as coming from ad1. By comparing hits from competing ads, or articles, you can determine which are the most successful. Before you commit to any significant tracking campaign using this method, do a simple test to ensure that your website works properly with tracking data. Some servers do not recognize it and will return a “site not found” notice. If this is the case, you cannot use this simple tracking method.

The other necessary component is a good stat counter on your site. Make sure it is embedded on every page of your site. There are a number of important facts that you can discover from a good stat counter when using tracking data.

Using a tracking code can make you much more efficient. Some time ago, I entered a tracking code into each article that I submitted to the smaller submission sites. After about three weeks, I noticed that I had not received any hits from a number of these sites. As a result, I deleted about 90 sites from my submission list. I had been submitting each article to about 150 sites. After that test, I paired my submission list to about 60 sites. I saved about an hour a day with no decline in traffic! That is the power of a good tracking campaign.

In addition, you can track the performance of ads that you place. If you find that one particular ad is performing better than others, use it more consistently. Stop wasting money on those non-performing ads. With each ad that I place, I enter the ad along with the tracking data into a file and save it on the computer. Then, it is an easy matter to see which ads are doing well and which ones are doing poorly. That way, I am continually improving the performance of my ad and email campaigns.

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Friday, September 28, 2007

Maximize Your Internet Profits With a Simple Technique

To maximize the income you make from your Internet business, keep good records. I save each article I write in a file I call “Published.” I save the resource box, summary, and keywords along with the body of each article I write. Once per quarter, I transfer these files onto a CD.

On the larger article submission sites, you can determine your page views, URL clicks, and published ezines. This is extremely useful information. With it, you can determine which articles were the most popular with the public. You can also conclude which resource boxes worked the best. This information is critical. After all, the number of URL clicks is the primary reason that most people write articles.

The other necessary component is a good stat counter on your site. Make sure it is embedded on every page of your site. There are a number of important facts that you can discover from a good stat counter:

1) How many people visit your site?

This, of course, is particularly important. If no one is visiting your site, you may as well close it down. A lack of traffic can tell you a lot; maybe your content is lacking or perhaps your ads and resource boxes are not compelling. In any case, a lack of, or decline in traffic is a sign that there is a problem.

2) Where do your visitors come from?

Do they come from your ads or your article submission sites? If so, which ones do they come from? If you haven’t had a visitor from a submission site (or ad) in several weeks, stop submitting to them. Find a site (or ad) with a bigger or more responsive audience.

3) Which search terms were used to find your site?

This can be particular telling. If a large number of your visitors find your site by using the same search term, provide more content in that targeted area. This will attract additional like-minded visitors.

4) Which pages were visited on your site?

If certain pages on your site are ignored by your visitors, replace them with fresh content. Or, replace the content on the 3 or 4 pages with lowest number of visits. This will prevent your site from getting stale and may attract more traffic.

A good stat counter can provide you with these, and many more statistics. From this data you will know what appealed to your viewers and can use this information to be more successful in the future. It can also help you decide which topics to focus on for future articles, ads, and resource boxes.

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Thursday, September 27, 2007

Submit Your Articles to the Right Sites for Success - Part 2

In my first installment, I offered a listing of the twelve largest submission sites. I’m rounding out the list with a bakers dozen of large sites. Using my prior article along with the sites shown below, you now have a list of the twenty-five largest submission sites.

When submitting articles, you should look for two criteria. First, you should seek out sites related to your niche. This is vitally important. Most of the viewers on these specialized niche sites are interested in the topic that you are writing about. As such, they are much more inclined to want to read your articles and click on your links. If your niche is about beach life, those who frequent the site would not be very interested in an article on using whale blubber. However, the Eskimo niche would be very interested (all three of them would probably click on your link). Choosing a targeted niche site can make all the difference to your article success.

The second most important criteria is the size and popularity of the site where you submit your articles. If you submit an article to a site that is frequented by very few people, then very few people will see your article. By submitting to larger, more important sites, your article has an opportunity to be viewed by many more readers. I use Google’s PageRank and Alexa to rank my submission sites.

Google’s PageRank measures the relative importance of a site on a scale from 0 – 10. Ten is the most important site and zero is the least important. When seeking out submission sites, look for those with the highest Google PageRank.

Alexa measures the relative size of a site. If a site has an Alexa rating of 10,000, that means that there are 10,000 larger sites on the Internet. (Keep in mind that there are over 2 billion sites on the Internet now.) The lower the Alexa rating, the bigger the site. Seek out those sites with relatively low Alexa ratings.

Following is a list of sites along with their Google PageRank and Alexa ratings. Please keep in mind that these ratings change regularly. FYI- I submit each of my articles to about 60 sites.

Web-Source.net
Google PageRank 5
Alexa Rank 15,375

SelfSEO.com
Google PageRank 5
Alexa Rank 15,945

Amazines.com
Google PageRank 5
Alexa Rank 17,509

SearchGuild.com
Google PageRank 6
Alexa Rank 20,008

ArticleSphere.com
Google PageRank 4
Alexa Rank 24,462

BusinessKnowHow.com
Google PageRank 6
Alexa Rank 28,036

PromotionWorld.com
Google PageRank 6
Alexa Rank 29,707

ArticlesFactory.com
Google PageRank 7
Alexa Rank 30,664

ExcellentGuide.com/article
Google PageRank 6
Alexa Rank 33,740

ContentDesk.com
Google PageRank 4
Alexa Rank 33,894

ArticleCube.com
Google PageRank 5
Alexa Rank 36,322

AfroArticles.com
Google PageRank 4
Alexa Rank 42,283

ArticleBiz.com
Google PageRank 6
Alexa Rank 49,044

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Tuesday, September 25, 2007

Persuasive Words – Powerful Sales Tool

When you browse among a number of sale items, most people will choose the product that makes them feel the best. The key word is FEEL. Whether you realize it or not, making a purchase is an emotional activity. The way you feel is an emotional response. A few examples of the emotional responses are: happy, sad, cozy, secure, etc.
You bought that super-sized TV because it makes you happy. Sitting on that sofa is so comfortable and cozy. The car you are considering will impress the neighbors. People buy things to satisfy their emotional needs.

Some words or phrases cater to these emotional needs more than others. Use these emotional trigger words in your titles, ads, emails, and sales pages to encourage people to buy. As proof, from which ad below would you prefer to purchase:

Ad 1) Sale, sale, sale! Free bonus – today only! New Item-XYZ Bird Feeder! Limited supply-Order today and get FREE Birdseed! Easy Low Payment, Free shipping, Fast delivery! Your complete Satisfaction Guaranteed or your money back – no questions asked!

Ad 2) Bird Feeder and birdseed – no charge to ship.

Both of these ads are selling the same thing. But, if you were like most people, you would prefer to buy from ad number 1. In that ad, all of the key words in the list below are used. Try using some of these words in your ads, sales pages, and emails and watch your sales increase!

1. Use the word "free" in your ad. Everybody likes a free incentive to do business with you. Offer free ebooks, downloads, reports, etc.

2. Use the word "guaranteed". It is reassuring to know that they are not risking their money buying a product that they won't like. They like to have some recourse if they are not happy.

3. Use the word "new" in your ad. People want new products or services that will improve their life.

4. Use the word "limited" in your ad. People want to have items that are exclusive. Rare products have a higher perceived value.

Please excuse me now; I have to finish up here. You see, I saw this ad for one of those new XYZ Birdfeeders that I’ve just GOT to have…

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Monday, September 24, 2007

How to Start Making Money on the Internet

Like everyone else, I struggled in the beginning as I stated my Internet business. After two months, I still hadn’t made any real money. During that time, I think I made less than $2.00 in Adsense revenue. Hardly enough to live on!

At about that time I did a thorough analysis of my Internet business. I closely examined what I was doing and what I needed to change in order to be successful. After a thorough assessment, I put those changes into effect.

I got rid of my free autoresponder and signed up for the paid version. Too many of my emails were ending up in my prospects’ junk/bulk email boxes. This led to an immediate improvement in my email response rates. Obviously, my emails were now getting through to inboxes.

I bought a domain name and arranged for quality hosting. This resulted in an immediate improvement in the number of clicks that my articles were achieving.

I initiated a few pre-sell pages and noticed my affiliate sales began to inch higher. But still, I wasn’t earning a substantial amount of money.

I determined that I needed one more critical item to jump-start my income. I needed my own product. Over the course of the next month, I developed my own Ebook, sales page, and ad campaign. I advertised my Ebook using four paid ads (at ten dollars each), free ezine ads, and my articles.

During my first full month marketing my own product, I made almost $400. I re-invested half of the proceeds into additional ads and I made $1,200 in my second full month.

At that point, I realized that I could indeed make a very nice living on the Internet marketing my own products. I immediately set to work on my second Ebook and from that point, my income moved steadily higher.

If you want to be successful, and make a living on the Internet, develop our own product. There are numerous advantages to having your own product. You are in complete control. You receive 100% of the proceeds of your sales. You determine the price and can change it at will. And, best of all, you can enlist others to help sell your product through affiliate programs. Success is right around the corner if you develop your own product.

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Sunday, September 23, 2007

The Two Secrets to Achieve Writing Success

People always ask me for the one or two secrets to achieving success in marketing articles for income. Secret number 1, write. Secret number two, submit. That’s pretty much it. Of course there are many details that you need along the way: a properly constructed Resource Box, a great title, and a few other details. But, you need to write and submit.

Some days, I’ll write just one or two articles and I’ll submit them to my entire list of article submission sites, about 150. When I feel more energetic, I write four to five articles and submit them to a list of about sixty sites. On days when I'm really pumped up, I’ll crank out ten or more articles and submit them to my top 10 sites. I’d like to submit them to more sites, but I just don’t have the time when submitting that many articles.

It takes two or three hours to submit an article to my large 150 site list. I can submit to my 60 site list in about forty minutes. And I can submit an article to the short 10 site list in about ten or twelve minutes.

If you submit an article to 60 sites, you can expect to receive between 100 and 200 links over a six-month period. I’m quite happy with that. That’s one of the reasons that I write articles. The other reason is that I’m rather fond of money. I always have been, and I expect I always will be.

The people that ask me about the secret of success are what I call casual writers. They've written less than ten articles and submitted each one to just a few sites. They can’t believe that they didn’t make any money and they haven't witnessed increased traffic. In their mind, article marketing doesn’t work.

To be really successful writing articles, I’m talking about 6 figure successful, you need to write about 1000 articles per year. That’s three a day, every day!

I run my article business according to an old saying: “Work for a while like nobody will, live the rest of your life like nobody can!”
So get to work, write a few articles!

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