Monday, May 26, 2008

Words That Skyrocket Sales and Catapult Profits

Your sales page is a critical part of your online business. And the words you use on that sales page make all the difference in whether or not you make a sale. Words that are the most influential in a sales page are called emotional words. These emotional words bring up some sort of feeling (or emotion) in your reader.

Emotional words are what inspire people to click on that Buy Now button and make a purchase. That because making a purchase is an emotional experience. You won’t buy that Corvette because you want reliable transportation that gets you from point A to point B. You buy it for the prestige it provides in owning that car. You buy it so that you’ll be envied by friends, neighbors, and colleagues. You buy it because you look great behind the wheel. If you just wanted reliable transportation, you would have bought the YUGO at one-tenth the price.

Emotional words make you FEEL good. That new sofa looks and feels so comfy and cozy. The car you are considering looks good, smells good, and will impress the neighbors. (Why do you think that all new cars smell the same?) That new house will be the envy of all your friends. Without realizing it, people buy things for emotional reasons to satisfy emotional needs.

But what are these emotional words that push people to make purchases? There are hundreds of words that evoke emotion, following is list of ten of them.

Amazing Breakthrough
Convenient Discover
Easy Exclusive
Extraordinary Fast
FREE Guarantee
Incredible Outstanding
Powerful Proven
Remarkable


Your results can be improved dramatically by using some of the emotional words listed above. Use them liberally in your headlines, titles, ads, emails, subject lines, and sales pages and watch your results skyrocket.

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