Make More Money With Proper Targeting

I hear some marketers say that need to make a decision on whether to use Adsense on their site or place affiliate ads. Personally, I don’t understand why they don’t use both. I have used both techniques simultaneously and I have never seen a problem.

On one of my sites, I used Adsense exclusively and did quite well. When I included ads for affiliate programs I was promoting, I saw no measurable decrease in my Adsense revenue. And, I also generated some nice affiliate income. There is no reason NOT to use both programs on your website or blog.

In order to maximize your affiliate ads, you must target the programs you promote to the content on your site. If your site provides information for dog owners, do not make the mistake of thinking that you can make money offering an affiliate program for foreign exchange trading. Your affiliate programs must be closely related to the content on your site. After all, if people come to your site for dog related information, they might be very interested in dog grooming, dog boarding, or dog care products.

Ideally, you should check your search results. Study the search terms that people are using to find your site. Then do a targeted search on ClickBank or Commission Junction to find products that are closely related to those search terms. Display ads for these affiliate programs in a prominent place on your site. Try to place the ads adjacent to your content and above the fold. That is the way to maximize your income.

Keep in mind that different pages on your site may bring in people using different keywords. Do not make the mistake of using the same affiliate product on every page of your site. Each page attracts people for different reasons. Isolate the primary reason that people come to each page of your site and offer products targeted to that page. Using these techniques, you will make money from Adsense as well as affiliate programs.

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