People always ask me for the one or two secrets to achieving success in marketing articles for income. Secret number 1, write. Secret number two, submit. That’s pretty much it. Of course there are many details that you need along the way: a properly constructed Resource Box, a great title, and a few other details. But, you need to write and submit.
Some days, I’ll write just one or two articles and I’ll submit them to my entire list of article submission sites, about 150. When I feel more energetic, I write four to five articles and submit them to a list of about sixty sites. On days when I'm really pumped up, I’ll crank out ten or more articles and submit them to my top 10 sites. I’d like to submit them to more sites, but I just don’t have the time when submitting that many articles.
It takes two or three hours to submit an article to my large 150 site list. I can submit to my 60 site list in about forty minutes. And I can submit an article to the short 10 site list in about ten or twelve minutes.
If you submit an article to 60 sites, you can expect to receive between 100 and 200 links over a six-month period. I’m quite happy with that. That’s one of the reasons that I write articles. The other reason is that I’m rather fond of money. I always have been, and I expect I always will be.
The people that ask me about the secret of success are what I call casual writers. They've written less than ten articles and submitted each one to just a few sites. They can’t believe that they didn’t make any money and they haven't witnessed increased traffic. In their mind, article marketing doesn’t work.
To be really successful writing articles, I’m talking about 6 figure successful, you need to write about 1000 articles per year. That’s three a day, every day!
I run my article business according to an old saying: “Work for a while like nobody will, live the rest of your life like nobody can!”
So get to work, write a few articles!
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Sunday, September 23, 2007
The Two Secrets to Achieve Writing Success
Labels: article, create your own ebook, ebook, ezebook, monthly income, profit, reinvest, submit articles, success
Saturday, September 22, 2007
Submit your Articles to the Right Sites for Success
When submitting articles, you should look for two criteria. First, you should seek out sites related to your niche. This is vitally important. Most of the viewers on these specialized niche sites are interested in the topic that you are writing about. As such, they are much more inclined to want to read your articles and click on your links. If your niche is about Eskimo life, those who frequent the site might be very interested in an article on using whale blubber. However, the sun and fun niche would have no interest at all. Choosing a targeted niche site can make all the difference to your article success.
The second most important criteria is the size and popularity of the site where you submit your articles. If you submit an article to a site that is frequented by very few people, then very few people will see your article. By submitting to larger, more important sites, your article has an opportunity to be viewed by many more readers. I use Google’s PageRank and Alexa to rank my submission sites.
Google’s PageRank measures the relative importance of a site on a scale from 0 – 10. Ten is the most important site and zero is the least important. When seeking out submission sites, look for those with the highest Google PageRank.
Alexa measures the relative size of a site. If a site has an Alexa rating of 10,000, that means that there are 10,000 larger sites on the Internet. (Keep in mind that there are over 2 billion sites on the Internet now.) The lower the Alexa rating, the bigger the site. Seek out those sites with relatively low Alexa ratings.
Following is a list of ten sites along with their Google PageRank and Alexa ratings. Please keep in mind that these ratings change regularly. FYI- I submit each of my articles to about 60 sites.
EzineArticles.com
Google PageRank 6
Alexa 499
GoArticles.com
Google PageRank 4
Alexa 3,592
ArticleDashboard.com
Google PageRank 6
Alexa 5,255
SearchWarp.com
Google PageRank 5
Alexa 6,032
ArticlesBase.com
Google PageRank 4
Alexa 8,735
iSnare.com
Google PageRank 6
Alexa 8,791
SelfGrowth.com
Google PageRank 6
Alexa 9,653
Buzzle.com
Google PageRank 6
Alexa 9,698
ArticleCity.com
Google PageRank 6
Alexa 11,526
IdeaMarketers.com
Google PageRank 4
Alexa 13,121
ArticleAlley.com
Google PageRank 5
Alexa 14,259
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Friday, September 21, 2007
Use a Simple Tracking Technique to Increase Profits
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One of the most important activities required if you are marketing articles is tracking your results. It is extremely important to know which of your efforts are paying off and which ones are wasting your time and or money.
It is important to know which article submission sites are working for you. If you are not getting any results from a particular site, stop wasting your time and submit to someone else. Maybe the clientele from that site is not interested in your particular niche. If you are diligent in tracking your results, you will know this right away and can stop wasting time with them.
It is particularly important to know which of your ads are working. This is even more critical if you are using paid ads. If the profit an ad generates is less than the cost of the ad, you need to advertise elsewhere. This type of information is readily available if you are tracking your results. Too many people write up several ads and send them out along with a check week after week. Because they are happy with the total results, they never bother to check which individual ones are working. With diligent tracking, you can see if a particular ad is profitable.
Good tracking will also allow you to test how an ad performs. Keep good records on the results from each ad. Change just one thing on your worst performing ad and watch the results. Continue doing this with each ad and you will improve your profits by significant amounts.
I get a lot of questions on how to track an ad (or article). It is actually quite simple. At the end of your URL, enter a question mark and the name of the test, ad, or Ezine that you are tracking (for example-blahblahblah.com?ad1). Each time your website gets a hit from that source, your counter will log that information. By comparing hits from competing ads, or articles, you can determine which are the most successful. Before you commit to any substantial tracking campaign using this method, do a simple test to ensure that your website works properly with the question mark test. Some servers do not recognize it and will return a “site not found” notice. If this is the case, you cannot use this simple tracking method.
Of course, you also have to have a good counter for this to work. You can find many free counters on the Internet by doing a search.
When tracking your paid ads, eliminate the less profitable ones. Then, commit more money (for bigger ads) in those publications that are profitable. If you do not want to use larger ads, seek out other publications to replace those less profitable ads.
The same is true if you are using free ads. Replace non-performing ads with free ads in other publications. By doing this, you will continually upgrade your ad performance, and ultimately, your profitability.
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Thursday, September 20, 2007
Achieving Success With Your Internet Business
In most businesses, the top performing twenty percent of individuals make a ton of money. And likewise, the lowest performing twenty percent languish making little or nothing. The remainder of us fall somewhere in the middle and do okay.
If you are not in the top twenty percent, you should try to imitate the efforts of the top performers in your business. Make every effort to do what they do. Follow in their footsteps to reach higher levels of production. By doing this, your income could improve dramatically.
Some of the characteristics of successful people in the Internet business are:
1) They develop and sell their own products. Having your own product is the biggest factor in achieving success. You must have your own products in order to excel. In addition, they allow others to sell their products for them on an affiliate basis.
2) They work (or did work) long hard hours to get their websites and income to the current levels.
3) They keep meticulous records. They track all results and do more of the stuff that is working and eliminate the stuff that isn’t. It’s important to know what you are doing right.
4) They are not afraid to spend money and reinvest a portion of their profits back into their business. They have no problem buying advertising, domain names, good hosting, software, and information. You’ve got to spend money in order to make it.
5) They pay talented people to take care of the details on their numerous websites. They pay others to take care of the more mundane day-to-day issues. This frees up their time to work on items that they believe to be more important, like developing new products.
Follow the five steps above and you too you can be successful. Of course there is no guarantee that you will reach the status the top twenty percent. But you might be able to see an increase of thirty or forty percent from your current income levels. By working hard, you have taken the first step toward achieving success. Most successful people have worked very hard to earn what they have. Copy the efforts of those successful individuals and someday, people new to the business may try to imitate you.
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Wednesday, September 19, 2007
Outsmarting Google Part 1 of 3
As you excitedly added your first Google Adsense code to your website, how many of you thought, “How can I beat the system?” A fair number I bet. But the fact of the matter is, you can’t.
With Google’s massive computing power and the best minds in the business, it is practically impossible to beat Google in the long term. Sure, there are those who call their cousin Jill and ask her to click on an ad or two. And some people will try to cheat the system and click on a few ads from their computer at work. This may work over the short term, but Google will discover it and disable your account long before you make any serious money.
If Google detects unusual Adsense clicking activity regarding your account, they will not normally disable your account immediately (although they can). In most cases, your account will initially be flagged. If your account is flagged, it means that Google will keep a close eye on things. Sometimes, they send you a warning letter, informing you that they are looking into suspicious activity. On other occasions, you get nothing. If the suspicious activity continues, your account will be terminated and banned from using the Adsense program in the future.
Google uses a number of techniques to determine suspicious activity and invalid clicks. Following, is a list of just some of those methods:
1) Your computer’s IP address is similar to the street address where you live. It uniquely identifies a computer or other network device that is connected to the Internet. When you sign up for your Adsense account, Google logs the IP address of your computer. During the course of business, Google collects the IP address from each ad as it is clicked on your site. If the IP address matches the one from your initial Adsense sign-up, your account is flagged.
2) I can hear many of you thinking now, “Ah-ha! If I disconnect my computer from the Internet and re-connect it, I’ll get a new IP address.” Forget it, it won’t work. Google places cookies on your computer. These cookies can be traced to determine whether ad clicks originated from the same computer as your initial sign-up.
3) Google has done extensive research regarding the average number of ads clicked versus the total number of visitors on a site. This is called the Click Through Rate. If 100 people visit your site and six of them click on Adsense ads, your Click Through Rate is 6%. The normal click through rate varies between .5% and 10%. If your Click Through rate exceeds 10%, or whatever percentage Google is using today, they will flag your account.
This information was obtained at http://smilemaker.uk.to/google-adsense/adsense-essentials/page2.html . This is an excellent site for facts relating to Google’s Adsense program.
The Google Adsense program is a good advertising medium that can very nicely increase the income your site generates. It is in your best interests to play by the rules. The few extra dollars that you might make by cheating the system is not worth the legitimate income that you stand to lose over the long term. Please keep in mind that the information above is subject to change at any time by Google.
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Tuesday, September 18, 2007
Use Power Words to Maximize Profits
Whether you realize it or not, making a purchase is an emotional activity. When you browse among a number of sale items, most people will choose the product that makes them feel the best. The key word is FEEL. The way you feel is an emotion. A few examples of emotional responses are: happy, sad, cozy, secure, etc.
An item for the home might be purchased because it matches the surroundings perfectly and brightens the room (it makes you feel cheerful). Sitting on that sofa is so comfortable and cozy (secure). The car you are considering will impress the neighbors (proud). People buy things to satisfy their emotional needs.
Some words or phrases cater to these emotional needs more than others. Use these emotional trigger words in your titles, ads, emails, and sales pages to encourage people to buy. As proof, from which ad below would you prefer to purchase:
Ad 1) Sale, sale, sale! Free bonus – today only! Get a brand new XYZ Fishing Rod. Buy today and get our exclusive important fishing guide – Who’s catching What and Where. This handy guide is included Absolutely FREE! Easy Low Payment, Free shipping, Fast delivery! Your complete Satisfaction Guaranteed or your money back – no questions asked!
Ad 2) XYZ Fishing rod with fishing pamphlet – no charge to ship.
Both of these ads are selling the same thing. But, if you were like most people, you would prefer to buy from ad number 1. In that ad, all of the key words in the list below are used. Try using some of these words in your ads, sales pages, and emails and watch your sales increase!
1. Use the word "important" in your ad. People want important information that could change their life.
2. Use the word "guaranteed". It is reassuring to know that they are not risking their money buying a product that they won't like. They like to have some recourse if they are not happy.
3. Use the word "fast". People like immediate gratification and want fast results, fast delivery, fast ordering, etc. We value our time more than our money.
4. Use the word "easy" in your ad. We like things that are not difficult. People like easy methods, easy instructions, easy to use, easy payments, etc.
5. Use the word "free" in your ad. Everybody likes a free incentive to do business with you. Offer free ebooks, downloads, reports, etc.
Please excuse me now; I have to finish up here. You see, I saw an ad for one of those new XYZ Fishing Rods that I’ve just GOT to order…
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Monday, September 17, 2007
Discover How to Write in a Style to Increase Sales
People like dealing with those who are friendly. When interacting in person, we take visual cues from each other. Subconsciously, we note whether the other person is smiling, happy, sad, sincere, trustworthy, etc. We listen to verbal clues as well to gain insight into their personality. We do this without even realizing it. After meeting someone new, we know in less than a minute whether we like that person or not, and we may not even know why.
On the Internet, we don’t get visual or verbal cues. We can’t hear the enthusiasm in someone’s voice. Much of the information we receive there is through the written word. When I first started out, I had an experience that has stayed with me and served me well.
Shortly after starting in this business, one of my subscribers contacted me by email. He addressed me by my first name and his email was written in a pleasant conversational tone. It sounded like my subscriber, whom I’d never met and did not even recall, was writing to an old friend. Because of the regular emails that he received from me, he felt as though he was talking to an old friend.
I thought, “That’s really nice. He feels as though he knows me through the regular messages sent out by my autoresponder. And through his tone, it sounds like he thinks I know him too.”
Ever since I received that email, I make a special effort to write my autoresponder messages, sales pages, and Ebooks as though I’m talking to a friend. Notice that I didn’t say friends (plural). I want each reader to think that the information they are reading is a personal message I crafted just for them.
I start out with a friendly greeting and address them by their first name whenever possible. I use the terms “you” and “I” liberally in the body of my message. I try to use a conversational tone, similar to what I would say if I was talking to them in person. In my sign-off, except for the first few mailings, I use just my first name.
If I can make one suggestion to you, always write in a friendly conversational tone. People are more inclined to buy from someone they like and trust. Convey those traits in your writing style and you will attract friends as well as success.
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Labels: article, conversation, create ebook, ebook, ezebook, friendly, profit, success, writing style