With every online business, profits ebb and flow. There are certain times of the year that people are preoccupied with other activities and don’t spend as much time online. During those times, profits decrease somewhat. The days preceding major holidays are usually slower and fewer people are surfing online when the weather is great. The question is, how do you consistently generate bigger and bigger profits during these times.
Most successful businesses add new products on a regular basis. When you first introduce a new product, it takes considerable time and effort to bring traffic to the product and begin to generate sales. And lets be honest, not all product launches aren’t a roaring success. So what do you do if a new product isn’t generating any sales? Your actions in this situation can make the difference between bigger profits and failure.
Most new entrepreneurs will focus more energy on the failing product in an attempt to boost sales. They provide better placement for the product’s ads and links. They spend money to bring in additional traffic hoping that this will improve sales. But increased sales never come and conversions remain pitifully low.
The problem with this strategy is that while the entrepreneur is focused on the failing product, they tend to neglect the successful ones. This is the difference between newbie marketers and those who are experienced. If a product is getting traffic but not generating sales, rework the sales page. If that doesn’t work, forget it! Replace it with a different product. Don’t spend weeks or months trying to breath life into it.
There are millions of products out there. Find a new one while you continue to focus on your most profitable lines. This is the way to consistently generate bigger and bigger profits.
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Monday, May 26, 2008
How To Consistently Generate Bigger And Bigger Online Profits
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