Making a purchase is an emotional activity. For example: That chrome plated coffee maker you bought is four times the price of the plain generic one. If you only wanted to make coffee, surely you would have purchased the cheaper one. But instead, you chose the fancy chrome plated one. Why?
As you were considering the purchase, you imagined seeing it in your kitchen. You felt that that plain one looked drab. But the Chrome one looked great. It improved the look of the room. It was eye catching and made you feel happy about how it looked on the counter. That is why you spent four times as much as you needed to for a simple coffee maker.
Although we don’t do this consciously, each of us plays though a similar process whenever we make a purchase. So if you want to improve sales, play on those emotional needs. Certain words satisfy emotional needs more than others. Use these emotional words and phases in bold headlines. If you really want to increase sales, use them in your titles, ads, emails, headlines, and in the body of your sales pages to encourage people to buy.
Following is a list of emotional words that will increase sales. Use them and watch your conversions increase.
Amazing
Bonus
Breakthrough
Discount
Discover
Easy
Exclusive
Extraordinary
Fast
Free
Guarantee
Incredible
New
Outstanding
Powerful
Profit
Proven
Remarkable
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Friday, May 23, 2008
Discover Powerful Emotional Words That Guarantee Sales
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