How to Maximize Your Article Marketing Benefits

Writing is only half the job for an effective article marketing campaign. The other half is submitting them to good article directories. Article marketing provides you with a number of benefits; it can bring traffic to your site, generate valuable backlinks to attract the search engines, and produce profits. But in order to accomplish these goals, you need to submit your articles to quality submission sites.

First of all, make sure that the sites you are submitting to are getting traffic. New directories spring up everyday and these new sites get very little traffic at first. I am frequently solicited by start-up directories asking me to submit articles to their sites. By submitting to sites that get plenty of traffic, you can be assured that people will see your articles and click on your links.

It is also important to check the Google Page Rank of the sites you submit to. Submit only to those sites that have a higher Page Rank than your own web site. This ensures that the links you get will benefit you. You get very little benefit by submitting to sites with very low PR.

If you are just introducing a new web site, you should submit articles to as many directories as possible. Each article should contain a link back to your site. The search engines see the large number of links pointing to your site and reward it accordingly.

In order to maximize the number of links that you get with your article marketing campaign, submit your articles to at least 150 sites. This is most easily done using some sort of article submission software. Getting your article out to 150 directories manually could take you 6 to 8 hours. Using submission software can reduce this time down to just an hour or two.

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If You’re New to Writing Articles - Article Writing 101

Most people write articles with a specific purpose in mind. Some write to increase traffic to their website and others write to generate income. Some write for the sheer joy of it, for the publicity, or to see their name in print.

Whatever your reason for writing, I hope you achieve success with it. However, if you are just beginning your writing career, keep in mind that it is not a sprint; it is a long distance race. Whatever your goals, you will not achieve it with your first article (unless you just wanted to see your name in print).

The most successful article writers have over a thousand articles in print. Many of them submit numerous articles each day. However, when you reach that point, your articles will work very hard for you. Good articles written six months, or even a year ago, continue to work today. So, if you want to be successful writing articles, regardless of your goals, you’ve got to write often.

If you write to generate income, you may not make a penny until your twentieth or even thirtieth article. However, if you stick to it, you can make a lot of money or generate a lot of traffic to your website. In addition to submitting articles often, it matters which ezines you submit your work to. If an ezine specializes in Internet information and you submit an article on knitting, it is unlikely that your article will generate many page views. If you are writing for a particular niche, and you should be, submit to sites that specialize in your area of expertise. As you make more and more submissions, you will become recognized as an expert in your field. Once you achieve expert status, you will get increased page views and your articles will be syndicated (published in other ezines) much more often.

Another word of advice for the fledgling author, submit your articles to the largest ezines. It doesn’t do you much good to submit twenty articles to xyz site and receive a total of seven page views. To prevent this, I will check my article stats at various sites from time to time. If recent page views are down substantially, or if they show that fifteen of my articles have not yet been published because they are still pending approval, I will usually drop them from my submission last. You don’t need to check you stats with every submission, but it is a good idea to check them each month or two.

My final bit of information is this; submit each article to at least forty or fifty sites. This is particularly important if you write to generate income or traffic. Make sure you include those in your niche as well as the largest ten or fifteen sites. In order to do this efficiently, you will need some sort of automated submission software. If you try to do it on your own, it will take you several hours just to make the submissions. Using the automated software, it should only take you about twenty minutes.

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