Free Technique That Generates Traffic

In order to operate a successful online business, you need traffic. When I started my first site, I thought that traffic would magically appear; it didn’t. In order to bring people to your website, you need to do something to physically attract them.

There are thousands (probably millions) of ways to create traffic to your website or blog. You can buy traffic through advertising, or you can create traffic. Buying traffic can be rather expensive. But if you are just starting out and on a limited budget, you should use one of the free techniques that generate traffic. Article marketing is one of the best free ways to generate traffic.

A nice benefit to article marketing is the fact that your articles remain available for the viewing public for a very long time. Some of the articles that people are viewing today were written several years ago. Compare this with traditional advertising and you can see the advantage. An ad you place today will only be seen today.

But that is not the only advantage. Your articles will steer targeted visitors to your site. That is, only people who are interested in the topic, read your article, want more information, and liked your style will click on your links and visit your site.

And this is the ideal type of traffic that you want to attract. The article-generated visitor comes to your web site of their own free will; they weren't bribed, sent by a traffic generator, or tricked into visiting your website. They came willingly after evaluating you and your concepts. This kind of interested visitor is much more likely to subscribe to your list and click on your links. In the long run, the article-generated visitor will open and read more of your emails, click on more of your links, buy more of your products, and make you money. And, after all, isn’t that why you established the site in the first place?

So give article marketing a try, it’s a free technique that generates traffic and can make you money! Do you want to learn other money making tips? Get my FREE guide that shows you how easy it really is!

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How to Maximize Your Article Marketing Benefits

Writing is only half the job for an effective article marketing campaign. The other half is submitting them to good article directories. Article marketing provides you with a number of benefits; it can bring traffic to your site, generate valuable backlinks to attract the search engines, and produce profits. But in order to accomplish these goals, you need to submit your articles to quality submission sites.

First of all, make sure that the sites you are submitting to are getting traffic. New directories spring up everyday and these new sites get very little traffic at first. I am frequently solicited by start-up directories asking me to submit articles to their sites. By submitting to sites that get plenty of traffic, you can be assured that people will see your articles and click on your links.

It is also important to check the Google Page Rank of the sites you submit to. Submit only to those sites that have a higher Page Rank than your own web site. This ensures that the links you get will benefit you. You get very little benefit by submitting to sites with very low PR.

If you are just introducing a new web site, you should submit articles to as many directories as possible. Each article should contain a link back to your site. The search engines see the large number of links pointing to your site and reward it accordingly.

In order to maximize the number of links that you get with your article marketing campaign, submit your articles to at least 150 sites. This is most easily done using some sort of article submission software. Getting your article out to 150 directories manually could take you 6 to 8 hours. Using submission software can reduce this time down to just an hour or two.

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Designing Ads that Make You Money

One of the most effective methods of generating traffic and ultimately sales, is through the use of advertising. However, how do you design ads that that make you money and entice viewers to click on your links?

First and foremost, develop a compelling headline. In only 50 characters, you must describe your product or service in a way that draws in your readers. If they lose interest here, you’ve wasted your money and lost that prospect forever. Include descriptive targeted keywords and terms that your customers might be searching for. Avoid abbreviations, not every who sees your ad is familiar with your industry jargon.

Write a good description in the body of your ad. You have a limited amount of space, just three to five lines containing 60 characters each. Sell your business. Include only the most compelling points; don’t try to cover every detail. Describe what makes your company, product, or service special. If your product is better, mention it. If your prices are the lowest in the industry, highlight it. If your great-grandfather started the business, forget about it. Again, only include details that would entice your customer to act on your ad. Do not repeat the headline in the ad description. Avoid using industry buzzwords; keep it simple enough so that everyone can understand it.

Keep your text professional. This is your first contact with these prospects and you want to make a good impression. Don’t try to be funny or clever in your ad, some people won’t get it. Include only the information that you know customers are searching for, anything else is a waste of your advertising dollars.

Make sure your ad content is relevant. If you are offering a free promotional item, make sure it is easily accessible when people visit your site. Nothing is more frustrating than to go to a site for a free item and not being able to find it. This is a sure way to turn prospects away.

Make sure you do a spelling and grammar check on your work before submitting it. Misspellings and grammatical errors are the kiss of death. In addition, do a very slow and careful proofreading. Your spelling checker will tell you that the word “kite” is spelled correctly, even though you intended to write the word “kit”.

Track and test your results. Recording the performance of each ad can greatly enhance the return on your advertising dollars. It can tell you which websites (or publications) are working best for you. This is extremely important and enables you to stop wasting advertising money on sites that are not generating prospects. It can also alert you to problems in the wording of your ads.

Using a well-designed ad can provide you with great results. But a poorly designed one can cost you customers, money, and possibly your business. May all your ads be great ones.

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