Showing posts with label title. Show all posts
Showing posts with label title. Show all posts

Friday, July 11, 2008

Article Titles - 5 Tactics To Generate Massive Page Views

If you are like most people, you determine which articles to read or download by looking at the title. Your title is the only advertising that your article will get. For that reason, the title is the most important part of your article. You can write the world’s best article; but if it gets few, or no readers, it was time wasted. Following are 5 tactics to explode your readership and generate massive page views:

1. Never hurry through the title. Spend some time and create something compelling and interesting. Put yourself in the readers place and imagine what words would get your interest. If you find it interesting, others probably will too.

2. Use descriptive words and action verbs. Instead of saying ‘Cleaning Tips' try to spice it up a bit. Try using, ‘Cleaning Tips to Make Your House Smell Like Springtime.’ A descriptive title like this will attract many times the readers.

3. Attract the search engines. Your title should contain your most relevant keywords. If possible, place your most important keywords near the beginning. Using the example above, ‘Cleaning Tips to Make Your House Smell Like Springtime,’ the words ‘Cleaning Tips’ are our keywords. In order to attract the search engines, we have begun our title with that term. This technique is most effective.

4. Create a list of titles. Don’t just pick one title and slap it up there. Develop a list of 5 to 10 titles and determine which is best from your list.

5. Write your article first. Many writers start with a title, and then write the article. This is a mistake. Do not attempt to come up with a title until you have completed your article. It will save you lots of time and re-writing if you do it this way.

A highly effective article title will generate much more interest for your articles. And articles that grab one’s interest generate more readers, clicks, subscribers, and profits than articles with boring titles. So practice the 5 tactics above, explode your readership, and generate massive page views.

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Wednesday, May 21, 2008

How To Create Powerful Headlines That Sell

It’s not what you say, it’s ‘What your headline says!’ The most important element of your sales latter is the headline. You have to have a headline that draws them in if you want to generate sales. In addition, it’s important to use bolded sub-headings that convey your main benefits of your product. The reason for this is simple, most people will not read your sales letter word for word, they will skim through it. But the bold colored sub-headings interspersed throughout your sales will always catch their eye. That’s why it is so important.

Here are some tips for creating great headlines that make you money:

Keep it short! As a rule of thumb, keep your headlines shorter than 15 to 17 words. Anything longer than that tends to drag on. A good headline shouldn't be too long or too short!

Do your research! Seek out websites that are successfully selling similar products and get some ideas to use in your own headlines. Don’t copy their work word for word, but try to come up with something similar using your own words.

Include Powerful Emotional Words! Making a purchase is an emotional experience. To take advantage of this and increase your sales, use emotional words. Your headline must strike an emotional chord with your visitor and grab his attention! Some emotional words include: powerful, amazing, an incredible.

Repeat your number one benefit in the headline and several times throughout your copy! What's the main benefit that your customers will get when they use your product? How will your product improve their lives? Make it sound enticing and you may have a powerful winning headline.

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