Persuasive Words That Convert and Sell

The object of the game in the Internet marketing business is to make sales. One of the most effective means of generating sales is through the use of a sales page. Most sales pages convert about 1% if the total page views into sales. If your sales page is converting at a rate much lower than 1%, you probably need to make some changes. One of the most effective changes that you can make is adding more persuasive words to your sales copy. The best sales pages make very effective use of these persuasive words.

So what are these mysterious words that persuade? A study done at a major University has identified 12 words that people respond to. The first five words have to do with basic human desires. Desires are our emotional needs and wants that are always ready to respond to something.

These words, when people are exposed to them, register with their emotions and almost compel them to pay attention and respond. The first five are: Health, Love, Money, Safety, and Save. Using any of these words when describing the benefits of your product will draw the reader’s attention because of their emotional appeal.

The study also found that people like to experience new ideas, concepts. And as it turns out, the terms: New, Discovery, and Breakthrough are very persuasive words. These words should be used in the first paragraph or two of your sales piece to intrigue your reader and compel him to read on.

Other persuasive terms instill a sense of security and credibility in the reader. These terms are: Easy, Guarantee, and Proven. These persuasive words can instill a sense on trust in your reader.

The final persuasive word that makes our list is the word, You. The best sales copy talks to the reader as if he were an old friend. Frequent use of the word ‘you’, makes the reader feel comfortable and at ease. When making any purchase, everyone wants to know what’s in it for them. By telling them in a comfortable, informal, friendly style, you reader is much more likely to make that purchase and click on that ‘buy’ button.

So if your sales pages aren’t converting as well as you hoped, try using these persuasive words that are proven to convert and sell.

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Powerful Words That Sell and Make You Money

Are your sales pages converting as well as you’d like? Does your sales copy grab your readers’ attention and compel them to read further? Or do your words struggle to make a point, ramble on and miss the target. If your sales pages are finding few if any buyers, maybe you need to use more power words.

Power words capture your readers’ attention, motivate them into action, bring them to the buying table with money in hand, and make them anxious to click on your links and purchase your products.

So, what are power words? They are words that do something, activate your imagination, bring your product to life, and set people in motion. They elicit a strong emotional response from your readers. They are carefully selected words that encourage a reader to continue through your entire copy and compel them to take action rather than clicking away and leaving your page.

Power words should be used throughout your sales page beginning with the title and continuing throughout the entire document. Your title should use power words that create a positive impact and entice your visitor to read on. In the body of your sales copy, use power words liberally to encourage your visitor to read the rest of your copy.

Words like Fantastic, Powerful, and Secret are power words that will cause your readers to want to read on for more information. They cause your reader to assume that they are about to see something that is really great. This process takes place at the subconscious level and is extremely effective at converting lookers into buyers. Other power words are:

Amazing
Discover
Easy
Exclusive
Extraordinary
Fast
FREE
Guarantee
Incredible
Outstanding
Proven

When we hear words like ‘Secret’ our minds immediately want to know the details. It is how our brains function. Everyone wants to be among that small circle of people who are privy to that secret information. Using the word secret in your sales copy engages your readers until the very end.

However, when selecting power words for your sales copy, be choosy and don’t
overdo it. The over use of power words can be a turnoff and come across as being too good to be true.

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Words That Skyrocket Sales and Catapult Profits

Your sales page is a critical part of your online business. And the words you use on that sales page make all the difference in whether or not you make a sale. Words that are the most influential in a sales page are called emotional words. These emotional words bring up some sort of feeling (or emotion) in your reader.

Emotional words are what inspire people to click on that Buy Now button and make a purchase. That because making a purchase is an emotional experience. You won’t buy that Corvette because you want reliable transportation that gets you from point A to point B. You buy it for the prestige it provides in owning that car. You buy it so that you’ll be envied by friends, neighbors, and colleagues. You buy it because you look great behind the wheel. If you just wanted reliable transportation, you would have bought the YUGO at one-tenth the price.

Emotional words make you FEEL good. That new sofa looks and feels so comfy and cozy. The car you are considering looks good, smells good, and will impress the neighbors. (Why do you think that all new cars smell the same?) That new house will be the envy of all your friends. Without realizing it, people buy things for emotional reasons to satisfy emotional needs.

But what are these emotional words that push people to make purchases? There are hundreds of words that evoke emotion, following is list of ten of them.

Amazing Breakthrough
Convenient Discover
Easy Exclusive
Extraordinary Fast
FREE Guarantee
Incredible Outstanding
Powerful Proven
Remarkable


Your results can be improved dramatically by using some of the emotional words listed above. Use them liberally in your headlines, titles, ads, emails, subject lines, and sales pages and watch your results skyrocket.

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Discover Powerful Emotional Words That Guarantee Sales

Making a purchase is an emotional activity. For example: That chrome plated coffee maker you bought is four times the price of the plain generic one. If you only wanted to make coffee, surely you would have purchased the cheaper one. But instead, you chose the fancy chrome plated one. Why?

As you were considering the purchase, you imagined seeing it in your kitchen. You felt that that plain one looked drab. But the Chrome one looked great. It improved the look of the room. It was eye catching and made you feel happy about how it looked on the counter. That is why you spent four times as much as you needed to for a simple coffee maker.

Although we don’t do this consciously, each of us plays though a similar process whenever we make a purchase. So if you want to improve sales, play on those emotional needs. Certain words satisfy emotional needs more than others. Use these emotional words and phases in bold headlines. If you really want to increase sales, use them in your titles, ads, emails, headlines, and in the body of your sales pages to encourage people to buy.

Following is a list of emotional words that will increase sales. Use them and watch your conversions increase.

Amazing
Bonus
Breakthrough
Discount
Discover
Easy
Exclusive
Extraordinary
Fast
Free
Guarantee
Incredible
New
Outstanding
Powerful
Profit
Proven
Remarkable

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How To Create Powerful Headlines That Sell

It’s not what you say, it’s ‘What your headline says!’ The most important element of your sales latter is the headline. You have to have a headline that draws them in if you want to generate sales. In addition, it’s important to use bolded sub-headings that convey your main benefits of your product. The reason for this is simple, most people will not read your sales letter word for word, they will skim through it. But the bold colored sub-headings interspersed throughout your sales will always catch their eye. That’s why it is so important.

Here are some tips for creating great headlines that make you money:

Keep it short! As a rule of thumb, keep your headlines shorter than 15 to 17 words. Anything longer than that tends to drag on. A good headline shouldn't be too long or too short!

Do your research! Seek out websites that are successfully selling similar products and get some ideas to use in your own headlines. Don’t copy their work word for word, but try to come up with something similar using your own words.

Include Powerful Emotional Words! Making a purchase is an emotional experience. To take advantage of this and increase your sales, use emotional words. Your headline must strike an emotional chord with your visitor and grab his attention! Some emotional words include: powerful, amazing, an incredible.

Repeat your number one benefit in the headline and several times throughout your copy! What's the main benefit that your customers will get when they use your product? How will your product improve their lives? Make it sound enticing and you may have a powerful winning headline.

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