Words That Skyrocket Sales and Catapult Profits

Your sales page is a critical part of your online business. And the words you use on that sales page make all the difference in whether or not you make a sale. Words that are the most influential in a sales page are called emotional words. These emotional words bring up some sort of feeling (or emotion) in your reader.

Emotional words are what inspire people to click on that Buy Now button and make a purchase. That because making a purchase is an emotional experience. You won’t buy that Corvette because you want reliable transportation that gets you from point A to point B. You buy it for the prestige it provides in owning that car. You buy it so that you’ll be envied by friends, neighbors, and colleagues. You buy it because you look great behind the wheel. If you just wanted reliable transportation, you would have bought the YUGO at one-tenth the price.

Emotional words make you FEEL good. That new sofa looks and feels so comfy and cozy. The car you are considering looks good, smells good, and will impress the neighbors. (Why do you think that all new cars smell the same?) That new house will be the envy of all your friends. Without realizing it, people buy things for emotional reasons to satisfy emotional needs.

But what are these emotional words that push people to make purchases? There are hundreds of words that evoke emotion, following is list of ten of them.

Amazing Breakthrough
Convenient Discover
Easy Exclusive
Extraordinary Fast
FREE Guarantee
Incredible Outstanding
Powerful Proven
Remarkable


Your results can be improved dramatically by using some of the emotional words listed above. Use them liberally in your headlines, titles, ads, emails, subject lines, and sales pages and watch your results skyrocket.

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Discover Powerful Emotional Words That Guarantee Sales

Making a purchase is an emotional activity. For example: That chrome plated coffee maker you bought is four times the price of the plain generic one. If you only wanted to make coffee, surely you would have purchased the cheaper one. But instead, you chose the fancy chrome plated one. Why?

As you were considering the purchase, you imagined seeing it in your kitchen. You felt that that plain one looked drab. But the Chrome one looked great. It improved the look of the room. It was eye catching and made you feel happy about how it looked on the counter. That is why you spent four times as much as you needed to for a simple coffee maker.

Although we don’t do this consciously, each of us plays though a similar process whenever we make a purchase. So if you want to improve sales, play on those emotional needs. Certain words satisfy emotional needs more than others. Use these emotional words and phases in bold headlines. If you really want to increase sales, use them in your titles, ads, emails, headlines, and in the body of your sales pages to encourage people to buy.

Following is a list of emotional words that will increase sales. Use them and watch your conversions increase.

Amazing
Bonus
Breakthrough
Discount
Discover
Easy
Exclusive
Extraordinary
Fast
Free
Guarantee
Incredible
New
Outstanding
Powerful
Profit
Proven
Remarkable

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How To Create Powerful Headlines That Sell

It’s not what you say, it’s ‘What your headline says!’ The most important element of your sales latter is the headline. You have to have a headline that draws them in if you want to generate sales. In addition, it’s important to use bolded sub-headings that convey your main benefits of your product. The reason for this is simple, most people will not read your sales letter word for word, they will skim through it. But the bold colored sub-headings interspersed throughout your sales will always catch their eye. That’s why it is so important.

Here are some tips for creating great headlines that make you money:

Keep it short! As a rule of thumb, keep your headlines shorter than 15 to 17 words. Anything longer than that tends to drag on. A good headline shouldn't be too long or too short!

Do your research! Seek out websites that are successfully selling similar products and get some ideas to use in your own headlines. Don’t copy their work word for word, but try to come up with something similar using your own words.

Include Powerful Emotional Words! Making a purchase is an emotional experience. To take advantage of this and increase your sales, use emotional words. Your headline must strike an emotional chord with your visitor and grab his attention! Some emotional words include: powerful, amazing, an incredible.

Repeat your number one benefit in the headline and several times throughout your copy! What's the main benefit that your customers will get when they use your product? How will your product improve their lives? Make it sound enticing and you may have a powerful winning headline.

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