Designing Ads that Make You Money

One of the most effective methods of generating traffic and ultimately sales, is through the use of advertising. However, how do you design ads that that make you money and entice viewers to click on your links?

First and foremost, develop a compelling headline. In only 50 characters, you must describe your product or service in a way that draws in your readers. If they lose interest here, you’ve wasted your money and lost that prospect forever. Include descriptive targeted keywords and terms that your customers might be searching for. Avoid abbreviations, not every who sees your ad is familiar with your industry jargon.

Write a good description in the body of your ad. You have a limited amount of space, just three to five lines containing 60 characters each. Sell your business. Include only the most compelling points; don’t try to cover every detail. Describe what makes your company, product, or service special. If your product is better, mention it. If your prices are the lowest in the industry, highlight it. If your great-grandfather started the business, forget about it. Again, only include details that would entice your customer to act on your ad. Do not repeat the headline in the ad description. Avoid using industry buzzwords; keep it simple enough so that everyone can understand it.

Keep your text professional. This is your first contact with these prospects and you want to make a good impression. Don’t try to be funny or clever in your ad, some people won’t get it. Include only the information that you know customers are searching for, anything else is a waste of your advertising dollars.

Make sure your ad content is relevant. If you are offering a free promotional item, make sure it is easily accessible when people visit your site. Nothing is more frustrating than to go to a site for a free item and not being able to find it. This is a sure way to turn prospects away.

Make sure you do a spelling and grammar check on your work before submitting it. Misspellings and grammatical errors are the kiss of death. In addition, do a very slow and careful proofreading. Your spelling checker will tell you that the word “kite” is spelled correctly, even though you intended to write the word “kit”.

Track and test your results. Recording the performance of each ad can greatly enhance the return on your advertising dollars. It can tell you which websites (or publications) are working best for you. This is extremely important and enables you to stop wasting advertising money on sites that are not generating prospects. It can also alert you to problems in the wording of your ads.

Using a well-designed ad can provide you with great results. But a poorly designed one can cost you customers, money, and possibly your business. May all your ads be great ones.

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The advantages of Tracking Your Articles

Why would I need to track my articles? After all, my counter tells me if a hit to my site came from xyz submission site, so what is the advantage in adding tracking data?

I write a lot of articles, and, as a result, many of them are picked up and published by ezines that I never submit to. Although my counter tells me that this hit came from ABC ezine, I don’t know how it got there. By adding a tracking string to my URL, when that hit arrives on my site, it tells me exactly where it came from.

Another advantage in tracking your articles is that it can make you more efficient. Some time ago, I entered a tracking code into each article that I submitted to the smaller submission sites. After about three weeks, I noticed that I had not received any hits from a number of these sites. I was wasting my time in submitting to these sites. As a result, I deleted about 90 sites from my submission list. (I had been submitting each article to about 150 sites.) After that test, I paired my submission list down to about 60 sites. I saved about an hour a day with absolutely no decline in traffic! That is the power of a good tracking campaign.

In addition, you can track the performance of your ads and emails. With a good tracking campaign, you can determine which of your ads are working the best. If you find that one particular ad is performing better than others, use it more consistently and drop the poor performers. You are just wasting money when you place an ad that does not perform well. With each ad that I place, I enter the ad along with the tracking data into a file and save it on the computer. Then, it is an easy matter to see which ads are doing well and which ones are doing poorly. That way, I am continually improving the performance of my ad and email campaigns.

How do you track your articles and ads? It is actually quite simple. At the end of your URL, enter a slash, then a question mark, and the name of the test, ad, subject line, or Ezine that you are tracking (for example-blahblahblah.com/?ad1). Each time your website gets a hit from that source, your counter will log that visitor as coming from ad1. By comparing hits from competing ads, or articles, you can determine which are the most successful. Before you commit to any significant tracking campaign using this method, do a simple test to ensure that your website works properly with tracking data. Some servers do not recognize it and will return a “site not found” notice. If this is the case, you cannot use this simple tracking method.

We are all in this business for the same reason, to make money. To maximize the income you generate, track your results. By entering a small string after your URL you can determine where your website visitors are coming from. This can make a significant difference in your efficiency as well as your profits. A good tracking system can significantly improve the performance of your ads, articles, and subject lines.

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Track Your Data and Explode Your Profits

By tracking the performance of your articles and ads, you can maximize the profits you make from your Internet business. Enter a small string after your URL and you can determine where your website visitors are coming from. This is particularly important if you are using a number of different ads. A good tracking system can significantly improve the performance of your ads, articles, and subject lines.

If you are using a good stat counter, you can tell when visitors have come from one of the article submission sites. Your stat counter provides the title of your article and the site that it came from. But, you may not be able to determine which ad or subject line a visitor responded to. This is particularly true if you try different variations with each one that you submit.

It is actually quite simple to track your data. At the end of your URL, enter a slash, then a question mark, and the name of the test, ad, subject line, or Ezine that you are tracking (for example-blahblahblah.com/?ad1). Each time your website gets a hit from that source, your counter will log that visitor as coming from ad1. By comparing hits from competing ads, or articles, you can determine which are the most successful. Before you commit to any significant tracking campaign using this method, do a simple test to ensure that your website works properly with tracking data. Some servers do not recognize it and will return a “site not found” notice. If this is the case, you cannot use this simple tracking method.

The other necessary component is a good stat counter on your site. Make sure it is embedded on every page of your site. There are a number of important facts that you can discover from a good stat counter when using tracking data.

Using a tracking code can make you much more efficient. Some time ago, I entered a tracking code into each article that I submitted to the smaller submission sites. After about three weeks, I noticed that I had not received any hits from a number of these sites. As a result, I deleted about 90 sites from my submission list. I had been submitting each article to about 150 sites. After that test, I paired my submission list to about 60 sites. I saved about an hour a day with no decline in traffic! That is the power of a good tracking campaign.

In addition, you can track the performance of ads that you place. If you find that one particular ad is performing better than others, use it more consistently. Stop wasting money on those non-performing ads. With each ad that I place, I enter the ad along with the tracking data into a file and save it on the computer. Then, it is an easy matter to see which ads are doing well and which ones are doing poorly. That way, I am continually improving the performance of my ad and email campaigns.

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Maximize Your Internet Profits With a Simple Technique

To maximize the income you make from your Internet business, keep good records. I save each article I write in a file I call “Published.” I save the resource box, summary, and keywords along with the body of each article I write. Once per quarter, I transfer these files onto a CD.

On the larger article submission sites, you can determine your page views, URL clicks, and published ezines. This is extremely useful information. With it, you can determine which articles were the most popular with the public. You can also conclude which resource boxes worked the best. This information is critical. After all, the number of URL clicks is the primary reason that most people write articles.

The other necessary component is a good stat counter on your site. Make sure it is embedded on every page of your site. There are a number of important facts that you can discover from a good stat counter:

1) How many people visit your site?

This, of course, is particularly important. If no one is visiting your site, you may as well close it down. A lack of traffic can tell you a lot; maybe your content is lacking or perhaps your ads and resource boxes are not compelling. In any case, a lack of, or decline in traffic is a sign that there is a problem.

2) Where do your visitors come from?

Do they come from your ads or your article submission sites? If so, which ones do they come from? If you haven’t had a visitor from a submission site (or ad) in several weeks, stop submitting to them. Find a site (or ad) with a bigger or more responsive audience.

3) Which search terms were used to find your site?

This can be particular telling. If a large number of your visitors find your site by using the same search term, provide more content in that targeted area. This will attract additional like-minded visitors.

4) Which pages were visited on your site?

If certain pages on your site are ignored by your visitors, replace them with fresh content. Or, replace the content on the 3 or 4 pages with lowest number of visits. This will prevent your site from getting stale and may attract more traffic.

A good stat counter can provide you with these, and many more statistics. From this data you will know what appealed to your viewers and can use this information to be more successful in the future. It can also help you decide which topics to focus on for future articles, ads, and resource boxes.

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