The advantages of Tracking Your Articles

Why would I need to track my articles? After all, my counter tells me if a hit to my site came from xyz submission site, so what is the advantage in adding tracking data?

I write a lot of articles, and, as a result, many of them are picked up and published by ezines that I never submit to. Although my counter tells me that this hit came from ABC ezine, I don’t know how it got there. By adding a tracking string to my URL, when that hit arrives on my site, it tells me exactly where it came from.

Another advantage in tracking your articles is that it can make you more efficient. Some time ago, I entered a tracking code into each article that I submitted to the smaller submission sites. After about three weeks, I noticed that I had not received any hits from a number of these sites. I was wasting my time in submitting to these sites. As a result, I deleted about 90 sites from my submission list. (I had been submitting each article to about 150 sites.) After that test, I paired my submission list down to about 60 sites. I saved about an hour a day with absolutely no decline in traffic! That is the power of a good tracking campaign.

In addition, you can track the performance of your ads and emails. With a good tracking campaign, you can determine which of your ads are working the best. If you find that one particular ad is performing better than others, use it more consistently and drop the poor performers. You are just wasting money when you place an ad that does not perform well. With each ad that I place, I enter the ad along with the tracking data into a file and save it on the computer. Then, it is an easy matter to see which ads are doing well and which ones are doing poorly. That way, I am continually improving the performance of my ad and email campaigns.

How do you track your articles and ads? It is actually quite simple. At the end of your URL, enter a slash, then a question mark, and the name of the test, ad, subject line, or Ezine that you are tracking (for example-blahblahblah.com/?ad1). Each time your website gets a hit from that source, your counter will log that visitor as coming from ad1. By comparing hits from competing ads, or articles, you can determine which are the most successful. Before you commit to any significant tracking campaign using this method, do a simple test to ensure that your website works properly with tracking data. Some servers do not recognize it and will return a “site not found” notice. If this is the case, you cannot use this simple tracking method.

We are all in this business for the same reason, to make money. To maximize the income you generate, track your results. By entering a small string after your URL you can determine where your website visitors are coming from. This can make a significant difference in your efficiency as well as your profits. A good tracking system can significantly improve the performance of your ads, articles, and subject lines.

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Use a Simple Tracking Technique to Increase Profits

One of the most important activities required if you are marketing articles is tracking your results. It is extremely important to know which of your efforts are paying off and which ones are wasting your time and or money.

It is important to know which article submission sites are working for you. If you are not getting any results from a particular site, stop wasting your time and submit to someone else. Maybe the clientele from that site is not interested in your particular niche. If you are diligent in tracking your results, you will know this right away and can stop wasting time with them.

It is particularly important to know which of your ads are working. This is even more critical if you are using paid ads. If the profit an ad generates is less than the cost of the ad, you need to advertise elsewhere. This type of information is readily available if you are tracking your results. Too many people write up several ads and send them out along with a check week after week. Because they are happy with the total results, they never bother to check which individual ones are working. With diligent tracking, you can see if a particular ad is profitable.

Good tracking will also allow you to test how an ad performs. Keep good records on the results from each ad. Change just one thing on your worst performing ad and watch the results. Continue doing this with each ad and you will improve your profits by significant amounts.

I get a lot of questions on how to track an ad (or article). It is actually quite simple. At the end of your URL, enter a question mark and the name of the test, ad, or Ezine that you are tracking (for example-blahblahblah.com?ad1). Each time your website gets a hit from that source, your counter will log that information. By comparing hits from competing ads, or articles, you can determine which are the most successful. Before you commit to any substantial tracking campaign using this method, do a simple test to ensure that your website works properly with the question mark test. Some servers do not recognize it and will return a “site not found” notice. If this is the case, you cannot use this simple tracking method.

Of course, you also have to have a good counter for this to work. You can find many free counters on the Internet by doing a search.

When tracking your paid ads, eliminate the less profitable ones. Then, commit more money (for bigger ads) in those publications that are profitable. If you do not want to use larger ads, seek out other publications to replace those less profitable ads.

The same is true if you are using free ads. Replace non-performing ads with free ads in other publications. By doing this, you will continually upgrade your ad performance, and ultimately, your profitability.

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