Showing posts with label e-book. Show all posts
Showing posts with label e-book. Show all posts

Thursday, November 1, 2007

Develop Your Own Product and Affiliate Program

Are you making as much money as you hoped on the Internet? Are you making any money at all? If you answered no to either of these questions, I’ll bet that you do not have your own product. In order to make real money on the Internet, you need to have your own product.

I know what you are thinking. What about affiliate sales? Yes, some people make money as affiliates, but most people make very little. I know because I have affiliates selling my products. Out of one hundred affiliates selling a particular product, only four or five make significant money. The remaining ninety-five affiliates just make an occasional sale here and there.

If you still don’t believe that you need your own product, look at the Internet super-stars, the guru’s. They are not selling my products; they’re selling their own products. If you want to be really successful in this, or any business, do what the super-stars do. Not only do they have their own products, they setup affiliate programs and allow others to sell their products.

Find something that you are good at and develop your own product. If you don’t feel that you are capable of making your own product, you can get somebody else to do it. There are ways that you can get others to develop a product for you, and have it done absolutely free.

It is best to develop digital products, like ebooks. Ebooks can be set up so that the entire procedure is automatic. You can automate the sales process, payment collection, product delivery, and the distribution of receipts. Your only job is to get buyers to the sales page and collect the money. I like the second part best.

In addition, you can develop your own affiliate program and make money when they sell your product. Of course, only four to five percent of your affiliates will make significant amounts of money. But, if they make significant money, so do you!

So get off the sofa and do something. Get over to that computer, develop your ebook, and make some money!

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Wednesday, October 24, 2007

Designing Ads that Make You Money

One of the most effective methods of generating traffic and ultimately sales, is through the use of advertising. However, how do you design ads that that make you money and entice viewers to click on your links?

First and foremost, develop a compelling headline. In only 50 characters, you must describe your product or service in a way that draws in your readers. If they lose interest here, you’ve wasted your money and lost that prospect forever. Include descriptive targeted keywords and terms that your customers might be searching for. Avoid abbreviations, not every who sees your ad is familiar with your industry jargon.

Write a good description in the body of your ad. You have a limited amount of space, just three to five lines containing 60 characters each. Sell your business. Include only the most compelling points; don’t try to cover every detail. Describe what makes your company, product, or service special. If your product is better, mention it. If your prices are the lowest in the industry, highlight it. If your great-grandfather started the business, forget about it. Again, only include details that would entice your customer to act on your ad. Do not repeat the headline in the ad description. Avoid using industry buzzwords; keep it simple enough so that everyone can understand it.

Keep your text professional. This is your first contact with these prospects and you want to make a good impression. Don’t try to be funny or clever in your ad, some people won’t get it. Include only the information that you know customers are searching for, anything else is a waste of your advertising dollars.

Make sure your ad content is relevant. If you are offering a free promotional item, make sure it is easily accessible when people visit your site. Nothing is more frustrating than to go to a site for a free item and not being able to find it. This is a sure way to turn prospects away.

Make sure you do a spelling and grammar check on your work before submitting it. Misspellings and grammatical errors are the kiss of death. In addition, do a very slow and careful proofreading. Your spelling checker will tell you that the word “kite” is spelled correctly, even though you intended to write the word “kit”.

Track and test your results. Recording the performance of each ad can greatly enhance the return on your advertising dollars. It can tell you which websites (or publications) are working best for you. This is extremely important and enables you to stop wasting advertising money on sites that are not generating prospects. It can also alert you to problems in the wording of your ads.

Using a well-designed ad can provide you with great results. But a poorly designed one can cost you customers, money, and possibly your business. May all your ads be great ones.

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