Sunday, October 28, 2007

Internet Marketing Tactics to Climb That Ladder of Success

There is no trick in marketing your product or business on the Internet. It is work, just like any other job. If you want to be successful, there are certain things (pronounced jobs) that you’ve got to do. Granted, there are many ways to do it, but they all involve some effort on your part.

Write Articles

I enjoy writing articles to market my sites and products. But, just because I enjoy it, doesn’t mean that it is not work. I’m just fortunate that I enjoy that part of my job.

I write at least one article every day, seven days a week. If you want to be successful writing articles, you’ve got to write that many, or more. Each article consists of about 500 words and it takes me 30 to 40 minutes to write each one. Some of my articles attract more readers than others. My most successful articles can draw almost 1000 readers over the course of a month (and that’s just in one ezine that I track). These are the ones that I live for. Each of these super articles entices hundreds of people to visit my visit my sites each month. I wish all of my articles could achieve that kind of success.

Most of my articles attract one to two hundred viewers per month (again, at the one ezine I track). And that kind of performance is okay too. Each article I write brings people to my site and that is my goal in writing articles.

Forums

Visit forums related to your niche and keep your eyes open. Look for, and answer, questions that are related to your particular area of expertise. If you do this frequently, you will soon be regarded as an expert in this area. Each time you post an answer, make sure your signature includes an enticing advertisement for your website (or product). This is the main reason that you visit these sites. Your posts will remain visible on the forum for some time. If you post frequently, it can provide you with an excellent source of visitors to your website.

Offer a freebie

Make sure you offer something free to your website visitors if they subscribe to your list. Everybody likes free stuff. It is important to give people an incentive to provide you with their name and email address. As people join your list, you will email them with information, free offers, and information through your autoresponder. A growing list and an autoresponder are also keys to your Internet marketing success.

If you make the routines above part of your daily job, you will be successful. However, patience is required, it takes time to develop almost any business. And, like with any job, you’ve just got to do it. Do your job every day and you will slowly but surely, climb that ladder of success.

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Saturday, October 27, 2007

Good Free Resources

I recently wrote an article designed to provide information to people who were new to Internet marketing. It was titled, “30 Marketing Facts for the Article Marketing Newbie.” Shortly after the article was posted, someone emailed me saying that they did not appreciate being called a newbie. Wow, some people are soooo sensitive.

I have two nephews that play Runescape on the Internet. It is a game where players interact with each other by buying, selling, acquiring items, and fighting monsters. They tell me that “newbie” or “noob” is considered a derogatory term on that site. Of course it is a game played mostly by the younger generation and profanity is not permitted.

Newbie is not a derogatory term. It is a term that is commonly used on the Internet that refers to someone that is “new” to the business. If you’ve been involved in your Internet business for less than six months, you are probably a newbie. There’s nothing wrong with that, everyone’s got to start somewhere.

I remember when I first ventured into the business. As I wasn’t a techie (knowledgeable in technical computer matters), it all seemed a little overwhelming at first. I didn’t know an SEO from a MLM and I thought a JV was a junior varsity something or other. (It is a joint venture.) But in time I learned some of the jargon and you will too.

However, if you are a newbie, don’t despair. Although many sites offer info for the newbie at a price, there are sites that you can visit that offer help for free. One such site is Joe Robson's "The Newbie Club" (http://www.newbieclub.com/). The Newbie Club provides free ebooks, free tutorials, free ecourses, a free guest book for your website, free autoresponders, and best of all, free membership. This is a great place to go if you are relatively new to the business and need information relating to the Internet or computers.

Another great resource for information is on the article marketing sites. Of course, I’m probably preaching to the choir on this because that’s how you found this article. But you can find information on almost any topic imaginable by searching among their article database. Truly amazing and all for free.

One final method I suggest for information is through forums. A forum is basically a place where you can go to ask questions and have them answered. The easiest way to get started is to browse through the questions that have been asked previously. Frequently this will provide you with the information you need. If you don’t find your answers there, post your own question.

So, remember, newbie is not a derogatory term. And, if you are a newbie, good luck in your new endeavor!

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Friday, October 26, 2007

How to Build a Super Successful Internet Business

Many people struggle financially online. But, with a little hard work and perseverance, you can build a super successful Internet business.

How is this possible? Developing and creating your own product is one of the primary keys to real success in the Internet marketing business. All of the super successful marketers insist that you need your own product. I’ve read many articles that told of marketers who struggled financially until they finally developed their own product.

Why is it so important to have your own product? You are not at the mercy of some unknown merchant. You determine the price for your products. You can set up a system so that you do not have to wait several weeks to get your checks.

However, the number one reason that you should develop you own product is that you can build your own affiliate network. That is the number one key to success! It is how almost all of the super successful Internet marketers became successful.

In fact, recruiting others to sell a product is how most ultra successful businesses operate, regardless of their field (or niche). Toyota doesn’t sell their cars one at a time to individual buyers; they have a legion of independent dealerships that sell for them. Exxon doesn’t sell gasoline to the buying public, they leave that to thousands of independent gas stations.

Those selling for Toyota, Exxon, and others represent their affiliate network. These mega-companies get thousands of others to sell their product and keep a percentage of each sale for themselves. By doing this, they have amassed huge fortunes amounting to billions of dollars.

I’m not saying that you will earn billions with your affiliate program. But, if your Internet business is struggling, an affiliate program is something you should consider. It could make the difference between just getting by and making a very nice living.

But before you can establish an affiliate program, you need your own product. Developing an ebook is an excellent product to start with. Ebooks are well received by the public, they sell very well, depending of course on the subject matter, and they are fairly easy to put together.

Using an affiliate network to sell your product is fastest way to achieve success. So get busy. Spend sometime on developing your own product.

Then, in a year or two, when you send out a newsletter to your army of affiliates, you can refer to that time long ago, when you too struggled financially…

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Thursday, October 25, 2007

30 Facts for the Article Marketing Newbie

In the course of my research on article writing, I take lots of notes and enter them into a file. I have pages and pages of facts relating to article marketing. Unfortunately, I rarely note the source of these facts. So, I apologize for not giving proper credit to the original sources. However, I thought this list might be quite helpful to those who are new to article writing. And, I’ve sprinkled in a fact or two to amuse the veteran writer.

Be timeless with your articles; write articles that will still be relevant in a year.
Learn enough to become the expert in your field.
Write short, interesting articles of about 400-700 words. They didn’t come to read a novel!
More people read articles on weekdays. (I guess this says a lot about our work ethic!)
Fewer articles are submitted on weekends.

Write about only one thing, in ever-deepening detail, so you become an acknowledged expert in your field.
Educate your readers.
After your 300th article, business may be pretty good, but you still won’t be making a livable wage.
When writing an article, always keep your reader in mind.
Write an attention grabbing title that compels the viewer to read further.

Always offer a free report of some kind.
Your long-term success depends upon the quality and quantity of your list.
Use high-ranking keywords in your title as well as your article.
By 2006, there were about 2 billion websites on the Internet.
The Internet is the television of future.

Article marketing is here to stay (hopefully).
Your title has to jump out and grab them.
For each article you write, design a targeted resource box.
Longer titles trend to attract more page views.
Having a website will make doing business much easier.

When you begin to bring in some money, reinvest a portion of the proceeds back into your business.
You can make much, much more money by selling your own products.
Create your own product as soon as possible.
Buy a Domain name, get an autoresponder, and upgrade your web hosting as soon as possible.
The use of pre-sale pages will increase your sales dramatically.

‘How to’ articles are always very popular.
More links are not necessarily better.
Great articles have great titles that attract readers.
Always use software to check your spelling and grammar.
Design a separate resource box for each article you write.

If you are new to writing articles, I recommend that you create a file for random facts like I have compiled here. On those days when I’m suffering from writer’s block, my file on article facts will always come to my rescue. Even if it’s a silly article like this one with no common theme. Sorry about that.

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Wednesday, October 24, 2007

Designing Ads that Make You Money

One of the most effective methods of generating traffic and ultimately sales, is through the use of advertising. However, how do you design ads that that make you money and entice viewers to click on your links?

First and foremost, develop a compelling headline. In only 50 characters, you must describe your product or service in a way that draws in your readers. If they lose interest here, you’ve wasted your money and lost that prospect forever. Include descriptive targeted keywords and terms that your customers might be searching for. Avoid abbreviations, not every who sees your ad is familiar with your industry jargon.

Write a good description in the body of your ad. You have a limited amount of space, just three to five lines containing 60 characters each. Sell your business. Include only the most compelling points; don’t try to cover every detail. Describe what makes your company, product, or service special. If your product is better, mention it. If your prices are the lowest in the industry, highlight it. If your great-grandfather started the business, forget about it. Again, only include details that would entice your customer to act on your ad. Do not repeat the headline in the ad description. Avoid using industry buzzwords; keep it simple enough so that everyone can understand it.

Keep your text professional. This is your first contact with these prospects and you want to make a good impression. Don’t try to be funny or clever in your ad, some people won’t get it. Include only the information that you know customers are searching for, anything else is a waste of your advertising dollars.

Make sure your ad content is relevant. If you are offering a free promotional item, make sure it is easily accessible when people visit your site. Nothing is more frustrating than to go to a site for a free item and not being able to find it. This is a sure way to turn prospects away.

Make sure you do a spelling and grammar check on your work before submitting it. Misspellings and grammatical errors are the kiss of death. In addition, do a very slow and careful proofreading. Your spelling checker will tell you that the word “kite” is spelled correctly, even though you intended to write the word “kit”.

Track and test your results. Recording the performance of each ad can greatly enhance the return on your advertising dollars. It can tell you which websites (or publications) are working best for you. This is extremely important and enables you to stop wasting advertising money on sites that are not generating prospects. It can also alert you to problems in the wording of your ads.

Using a well-designed ad can provide you with great results. But a poorly designed one can cost you customers, money, and possibly your business. May all your ads be great ones.

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Tuesday, October 23, 2007

Make Money With Revenue Sharing Sites

I write and submit articles everyday. It’s a situation that works well for me. I enjoy writing, it brings traffic to my sites, and it makes me money. If you are like me and submit articles on a regular basis, why not submit your articles to sites that share some of the revenue that they are making.

Most article submission sites work this way:

You work hard writing your article.
You spend your valuable time submitting that article to numerous sites.
Their computer posts your article after it is automatically loaded up with ads.
Visitors read your articles and click on the ads they contain.
The submission site makes ALL of the money.

Why should the submission site make all of the money? After all, you are the one who worked hard writing the article. You are the one who spent your valuable time submitting it. Why shouldn’t you make some of the money?

I don’t really mind that these sites make all of the money; after all, it is a business. But some of these sites act like they’re doing me a favor by posting my article!

If you’re tired of doing all of the work and allowing someone else to make all of the money, check out some of the revenue sharing sites. They work a little differently, but basically, they place ads in your articles and as people click on those ads, they split the money that those clicks generate. Some sites give you 100% of the income, others give you 50%. Either way, it is better than nothing.

Following is a list of sites that share revenue with you:

Helium
Savvify
Hotwebtools
Articlewise
Oocuz
Senserely
Xomba

As long as you are writing and submitting articles anyway, why not submit to sites that are willing to put a little money in your pocket. To be honest, you are not going to retire by using the sites above, but you could make enough to buy the occasional lunch.

So, if you are tired of doing all of the work and making none of the money, add the revenue sharing sites above to the list that you submit your articles to and go out to lunch tomorrow.

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Monday, October 22, 2007

Grow Your Business Using Joint Ventures

Starting an Internet business is much like a start-up in any other business. It is not easy. You’ve got to make arrangements for products you intend to sell, design a professional looking website, develop effective sales pages, advertise, attract traffic to your site, and entice visitors to click on your links and buy your products. All this takes time to develop. If you are looking to get rich overnight, buy a lottery ticket instead.

One effective way to generate business for your new online company is with the use of joint ventures. A joint venture (JV) is a business partnership between two or more parties to expand business for both parties. In an ideal joint venture, the talents of one partner make up for shortcomings in the other, and are beneficial to both companies. For example, if you have a great product but no list to sell to, team up with a partner that has a great list but no product. Of course, you should both be involved in the same niche, but not have products that compete directly with each other.

By using joint ventures, you can quickly build the size of your list as well as your income. Less than 5% of Internet businesses have used joint ventures.

There are several types of joint ventures. Two large businesses may use joint ventures to try and dominate a particular area of the market. They may also combine resources to generate a huge payday for both. For instance, if company A has a new product launch in 2 weeks and company B has a new product launch in 2 months, they might decide to market each others products for their mutual benefit.

Small companies might team up to build their reputations, increase the size of their subscriber list, or generate income. There are many types of joint ventures that you can enter into. In fact, you are only limited by your imagination.

Choose your partners carefully. Make sure your partner has a business mindset, attitude, and moral code similar to yours. Develop written goals for your partnership. Clearly define the responsibilities of each partner in writing. Many joint venture partnerships fail for this reason. Always be open and honest with your business proposals. Do not hype your business with facts that are not true.

With your initial joint ventures, team up with companies that are similar in size to your own. Send out press releases announcing your joint ventures. This publicity may entice larger companies to approach you with joint venture proposals.

Finally, joint ventures can only work if you pursue them. Send out joint venture proposals on a regular basis. Through persistence and hard work, your joint ventures can grow your Internet business nicely.

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