Tuesday, September 2, 2008

10 Tactics to Skyrocket Your Email Profits

You’ve spent a great deal of time and effort building your list, now how to make money with it? You can send mails to the entire list but will it generate money? Try the 10 tactics in this article and watch your email profits skyrocket.

1. The primary rule is to identify your objective for each and every email that you send out. You need to ensure that your objective is clearly defined for each of your messages. You can send your email for any reason, such as: to obtain referrals, promote your site, market a product, or just to create goodwill, but whatever you do, make sure that it is relevant to your objective.

2. It is a well known that people like getting free stuff. Your early email campaigns should include lots of freebies. You need to give something in order to get something. It may cost you a few dollars in the beginning, but in the long run, you will find that it is one of the profitable investments you can make.

3. Focus is vital in any e-mail campaign. Every sentence should be crisp, clear, and to the point. Only include information that advances your objective. Avoid lengthy, confusing sentences. Shorter is better. Your campaign and email profits depend on what you write. Ensure you stay on track.

4. Ensure the message is presented simply with a clear call to action. Be direct in every way possible so that it removes confusion and promotes your objective.

5. Ensure that your email doesn’t contain any grammar or spelling errors. Always provide a well written email that makes a favorable impression on the reader. There are many spelling and grammar checking programs available, make ample use of them.

6. Do not try to over-sell your products. The key to skyrocketing your email profits is to design your email so the recipient believes that he arrives at a decision on his own. Never force anything on your prospect, if they feel that you are interested only in selling, they won’t even open your future emails. It is a delicate path, travel it carefully.

7. Whatever you do, never, ever spam. It is illegal and will likely turn your list of subscribers into un-subscribers.

8. Software is available to help you skyrocket your email profits, use it! As spam filters become more sophisticated, they block many of your messages and flag them as spam. Good software can ensure that your messages reach your intended recipients. Make use of software that can help you reach your goals.

9. The words need to be simple. Never try to impress your readers with your large vocabulary. Avoid technical jargon. If your product is technical, describe it in common simple terms and watch your sales increase.

10. Never use hard sell tactics. It does not work. Tell your readers how the product can benefit them and how the product is used. And don’t sell the product, recommend it! Endorse it in simple language and let your customers decide. If you try to force a product on people, your sales will be pitifully small.

Follow these 10 Tactics and watch your email profits skyrocket. Check out my great email software!

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