Persuasive Words That Convert and Sell

The object of the game in the Internet marketing business is to make sales. One of the most effective means of generating sales is through the use of a sales page. Most sales pages convert about 1% if the total page views into sales. If your sales page is converting at a rate much lower than 1%, you probably need to make some changes. One of the most effective changes that you can make is adding more persuasive words to your sales copy. The best sales pages make very effective use of these persuasive words.

So what are these mysterious words that persuade? A study done at a major University has identified 12 words that people respond to. The first five words have to do with basic human desires. Desires are our emotional needs and wants that are always ready to respond to something.

These words, when people are exposed to them, register with their emotions and almost compel them to pay attention and respond. The first five are: Health, Love, Money, Safety, and Save. Using any of these words when describing the benefits of your product will draw the reader’s attention because of their emotional appeal.

The study also found that people like to experience new ideas, concepts. And as it turns out, the terms: New, Discovery, and Breakthrough are very persuasive words. These words should be used in the first paragraph or two of your sales piece to intrigue your reader and compel him to read on.

Other persuasive terms instill a sense of security and credibility in the reader. These terms are: Easy, Guarantee, and Proven. These persuasive words can instill a sense on trust in your reader.

The final persuasive word that makes our list is the word, You. The best sales copy talks to the reader as if he were an old friend. Frequent use of the word ‘you’, makes the reader feel comfortable and at ease. When making any purchase, everyone wants to know what’s in it for them. By telling them in a comfortable, informal, friendly style, you reader is much more likely to make that purchase and click on that ‘buy’ button.

So if your sales pages aren’t converting as well as you hoped, try using these persuasive words that are proven to convert and sell.

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