Having a professional looking website can make the difference between a boring site that fails to convert and a million dollar website. Using the 7 tips below to spruce up your website and see what a difference it can make.
1. Include an RSS feed that updates with fresh content frequently. Search engines love fresh content and will reward your site with a higher ranking.
2. Avoid using too many graphics or flash introductory pages. Although flash and graphics can make a site look good, they can take a long time to load. And in today's fast paced society, visitors want information quickly. A substantial delay can cause visitors to click away and go to a competitor’s page before your page opens.
3. Design the site for your visitors, not for the search engines.
4. Host your website with a reliable company. By using the best hosts, you will minimize down time and you will notice quicker load times. These two factors can make a real difference in your success.
5. Use a common font such as Verdana, Times New Roman, or Arial. Some browsers do not support some of the more unusual fonts. You should also ensure that the font size is readable and looks good on your page.
6. Make sure the theme of your website is consistent. Don't try to be all things to everyone. If your website is about bird watching, include a nice variety of bird watching information and related products. Don't throw in foreign exchange trading ads just because it pays well.
7. Use bold print sparingly. Bold text can be a valuable tool for drawing attention to a product or service.
However, if you bold every word in your paragraph, or worse yet, on your site, nothing stands out. Use it in moderation to highlight a few keywords here and there.
Using the 7 tips above can enhance the performance of your website. Not only will it give people a reason to visit, it can give them a reason to return and recommend you to others.
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